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How can Shop Owners use WHATSAPP features to attract and market to customers?

How can Shop Owners use WHATSAPP features to attract and market to customers?

Advantages of WhatsApp to attract more Customers

WhatsApp is one of the best apps available in the market and the most popular application for connecting people. Everyone with a smartphone will have WhatsApp installed in it. Today’s Shopkeepers / Shop owners need to understand the Advantages of WhatsApp Marketing- send the latest designs and promotional updates regularly to customers. That will not only increase your shop footfall & also let your customers know about your available collection.

App which is used by everyone is available free on play store or app store. There are no limitations on sending messages; you can message around the world where WhatsApp is legal.

Benefits of using Business WhatsApp for a Shopkeeper

Business WhatsApp is available for use keeping small businesses in mind. Which allows a shopkeeper to respond, sort & automated send messages very quickly.

  • WhatsApp has an option of Quick replies in settings from where one can save some predefined replies for customers.
  • It will show your business profile so that will build trust among your customers.
  • You will be using a different messaging app for your business.
  • User can mark a label to each and every contact to organize their preferences or as per your criteria.
  • You can promote your products and services directly through Catalog.
  • You can set up a greeting message for your customers to introduce them about your business. Who messages for the first time or after 14 days of inactivity.
  • By using Automated Messages a shopkeeper can set an away message so the customer will know when they will get a reply.

How to send WhatsApp without saving number – WhatsApp Marketing

Here is a link which can help a shopkeeper in increasing his incoming messages rate. With this link anyone can directly message on WhatsApp without saving number.

How to use Link –https://wa.me/911234567890
Number 91 – Country Mobile code of Receiver
Number 1234567890 – Contact number of the Receiver

As mentioned above you need to place the Country mobile code of the receiver (91 in this case)

Then as mentioned above you need to place the mobile number of the receiver ( 1234567890 in this case)

Copy past the final link in your web Browser.

Press the enter button on your smartphone.

Then a WhatsApp window will open asking that you want to send a message to this number.

Click on ‘MESSAGE

You will automatically be redirected to the WhatsApp chat in your phone with the person you have entered off in that link.

How to Use Broadcast List

With a broadcast list, Shopkeepers can engage with their customers at once. This is a saved list by you to stop selecting customers every time for sending a same message to everyone. Whoever you will add in this list will get a message. This will help a garment or footwear shopkeeper in sending latest designs to all his customers. This will not only increase the engagement but also will increase the sales.

NOTE: Challenge in this case is that you need to tell your recipients to save your number. A person who does not save your number in his/ her mobile will never receive a broadcast message.

  • In WhatsApp go to -> More Options – > New Broadcast
  • Select the contacts which you want to add in this broadcast.
  • This will create a Broadcast List.

Now you can send any message to that broadcast list and that message will be received by everyone in that list who all has saved your number.

This will help a Shopkeeper to share all his available designs with prices to all his potential customers.

A garment or Footwear Shopkeeper can also purchase trending products from WHOLESALEBOX and get them shared on WhatsApp Business. WhatsApp Marketing Tips.

View our blog for more info on – How can Shop owners ATTRACT & MARKET to more customers using DIGITAL MARKETING / SOCIAL MEDIA MARKETING?

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How can Shop owners ATTRACT & MARKET to more customers using DIGITAL MARKETING / SOCIAL MEDIA MARKETING?

How can Shop owners ATTRACT & MARKET to more customers using DIGITAL MARKETING / SOCIAL MEDIA MARKETING?

What is digital marketing?

Digital marketing is an umbrella term for various channels like SEO, Email Marketing, Content Marketing, Public Relations, Social Media Marketing, and more.

Digital marketing is about implementing a customized mix of digital marketing channels to accomplish any of the following goals:

  • Growing your sales and profit
  • Build awareness and develop a relationship with your audience
  • Add Value: Implement inbound marketing strategies that will cause customers to seek you out
  • Promote your brand, product or service

 The ideal digital marketing mix will depend on each business since each industry and audience will respond differently to different marketing channels.

What is social media marketing?

Social media marketing is just one component, one channel of digital marketing. It simply means marketing products and services via Twitter, Facebook, Instagram, Snapchat, Tik Tok, YouTube and other social networking sites.

And it typically involves engagement with followers, seeking out influencers, holding contests, posting content, live-streaming, and anything else you can do to grab people’s attention with a post or an update.

Key strategies to implement to attract more customers via digital / social marketing:

Facebook

Create a Facebook page – Post and share to relevant groups necessary content and updates

Google My Business

Create and list your shop account on Google My Business and sync your Google account with the same. If the shop owner aims to upload all product merchandise on Google, then he can broadcast his shop products to prospects/ customers and sync the product updates automatically with Google to increase customer reach using WholesaleBox offering- Fashcart free website. (Reach out to us to know more at +91 9116138955)

List products you are selling on free platforms like Just Dial, OLX and so on

Use as many phone numbers as possible to create multiple accounts and keep your products listed live on various platforms

WhatsApp

Use WhatsApp to broadcast latest designs and send promotion updates to your customers / store visitors. Also utilize WhatsApp link- Wa.me/*** to quickly reach out to your contacts

Follow this blog link to understand how to create wa.me link and use WhatsApp to attract and engage with more customers

Pay attention to Methods of Well-Executed Social Media Marketing:

social media marketing
The social success cycle has 4 stages, beginning with listening (Source: Digital Marketer)
  • Listening
  • Influencing
  • Networking
  • Selling

WholesaleBox is India’s most trusted Wholesale E- Commerce & Credit Fintech organization, allowing retail businesses and shopkeepers to bulk buy from factories– fast selling and quality- checked products across categories like clothing, footwear, branded stock lots, home furnishing, accessories and more.

Our Mission is to help the retailers / shop owners grow their business amid multiple problems faced in an unorganized wholesale sector exacerbated by a boom in B2C online shopping. WholesaleBox is enabling the shop- owners to source fast- selling, quality- checked and latest designs from factories in just 6- 10 days and further sell quickly to their customers without lagging behind the ongoing trend.

For More Information visit our website and call us at +91 8696491521

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What are the key factors to consider while STARTING A NEW GARMENT SHOP?

STARTING A NEW GARMENT SHOP?

Are you planning to start a new garment shop?

Fashion/ garment shop is definitely a profitable and glamorous business if it is planned well. Do you want to start a new shop? Every year we see opening of new garments shop, but do all of them succeed? Unfortunately no, the reason for their failure is lack of proper planning. Through this article we will help new retailers to make better decisions to start a new shop by analyzing important factors crucial for success of a garment shop.

Understanding your target customer profile

You must first analyze profile of people residing near the planned shop location based on – gender, age, occupation, income, religion, etc.

Identify relevant product segments

Based on customer profile analysis, you should be able to shortlist categories that are more likely to succeed in the proposed locality. For example, if the proposed new shop is near a girl’s college – a shop selling casual girl’s garments in economic range is likely to succeed more compared to menswear, women’s heavy ethnic wear or kids wear shop. So your identifiers are – 1. Girl’s garments; 2. Casual wear; and 3. Economic range.  

Budget Planning

It is very important to plan for each component of working capital/ capital expenditure before finalizing store/property within the proposed locality.

Important elements of working capital are garment stock, store rent/EMI, staff costs, marketing expense, electricity bills and interest cost for borrowed capital. Store must maintain 3-4x monthly sales as inventory at any point of time. Business must be adequately financed to ensure it runs for at least 1 year without financial stress.

Capital expenditure will be on setting-up interiors of store. While the store must have tasteful interiors to attract customers but you should not over spend as it will increase breakeven period and delay store renovation requirement.

Selecting store

Based on budget, location and size of store must be selected. We believe that stores upto 500 sq. ft. should cater to a single category as it will help you to have enough variety to attract customers and convert more store walk-ins into sales. It will also help to create store identity in costumers mind and help repeat purchase.  If you have bit of everything without variety depth in each category, store walk-ins to sale will be very low.      

Location preference should be in a retail market/ mall with high footfall with fashion retail space. It will give you instant walk-ins without spending too much on marketing. It will also help you to keep up-to-date with new trends and competition.

Competition

It is ideal to identity market gap so as to avoid competition and create unique identity. However, if attractive market gap doesn’t exist then you should try to select under-served segment.

WholesaleBox is India’s most trusted Wholesale E- Commerce & Credit Fintech organization, allowing retail businesses and shopkeepers to bulk buy from factories– fast selling and quality- checked products across categories like clothing, footwear, branded stock lots, home furnishing, accessories and more.

Our Mission is to help the retailers / shop owners grow their business amid multiple problems faced in an unorganized wholesale sector exacerbated by a boom in B2C online shopping. WholesaleBox is enabling the shop- owners to source fast- selling, quality- checked and latest designs from factories in just 6- 10 days and further sell quickly to their customers without lagging behind the ongoing trend.

For more information or to start a new shop visit website or call at +91 8696491521

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Why TRANSIT INSURANCE is Important for Shop owners?

Why Transit INSURANCE is Important for Shop Owners?

As we all know, whether it’s life or business everything is covered by Insurance, just to save guard our life and business.

The insurance company mitigates our losses.

Every business must have a Transit Insurance, fire and theft insurance just to cover the uncertainties of nature and accidents.

As the whole country is under lockdown due to attack of COVID-19, resulting in heightened chances of theft – just to save guard our interest and minimizing losses just by paying a little premium to the insurance company which will take care of our goods and shops if any miscreant attacks our office or shop.

The transit insurance is much cheaper as compared to losses which we would make without any insurance.

For e.g. Cover of around Rs.50 Lacs we just need to pay the premium of Rs.2950/- which is cheaper than the loss we would make without insurance.

So it is advisable to buy insurance to save ourselves from unavoidable and unforeseen situations.

TRANSIT INSURANCE POLICY

The transit insurance policy is an Open Marine Policy which is customized as per the needs and demand of the industry:

We need to mention the article type which we are dealing with, what would be the packing of the product and what would be the mode of dispatch such as by Air, Rail, Road, Sea, Cargo or Courier services, what would be the single carry per invoice limit, is the return of the shipment is also included or not.

All the points mentioned below have to be taken care of before finalizing the transit insurance:

1. the most important point to be noted while taking the policy is which articles/ products we are dealing with.

2. Delivery from which location ‘x’ to which location ’y’, for e.g. from anywhere in India to anywhere in India.

3. Return Delivery from Warehouse ‘a’ to Warehouse ‘b’

4. What would be the mode of transport – sea, air, rail, road, courier or cargo services?

5. What would be the type of packaging?

6. What would be the single carry limit of each invoice?

7. What is the Excess Limit, which varies from one insurance company to another? Excess Clause is the limit which insurance company deducts while making the claim settlement. – For e.g. Invoice Value is Rs. 8000 & Excess Clause value is Rs. 2000 so the net settlement will be Rs.6000/-

For more information visit website or call at +91 8696491521

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How to Buy STOCK LOTS / Branded Discounted APPARELS & FOOTWEAR in Bulk (For Shop Owners)

How to Buy Branded Stock Lots
How to Buy Branded Stock Lots

What are Stock Lots?

Branded Stock lots are excess / surplus lots of products offered by brands, liquidation stock wholesalers, traders and distributors. These products are usually old season’s stock liquidated in bulk quantities to 1 or 2 people.

For Example- A footwear shop owner sees an opportunity to buy in bulk branded shoes – 200 assorted pieces of Nike or Adidas or Puma. Suppliers offer these shoes to the footwear shop owner as a stock lot, at a discounted wholesale price to further sell it to its customers.

If the articles are from old season’s stock then the shop owner can buy the stock lot @ around 65- 75% of MRP discounted price – depending on brands, source, material quality and type of product- mix in the stock lot. If the stock is just 1 season or 5-6 months old then brands would bulk sell it at around 60% off on MRP. Taxes would be extra (GST @ 18% is charged if the article price is above Rs 1000).

It’s advisable that the shop owner understands the stock lot product- mix in terms of fast selling sizes and designs and then chooses to buy in bulk as per demand at his/ her shop.

You can buy Branded Stock Lots in India here.

Types of Stock Lots:

Assorted stock vs. Set wise stock

In assorted stock lots articles/ products are found to have different designs, type of products and sizes. Whereas, in set wise stock lots, same articles with same design are found but in varying sizes with varying quantity ratios across sizes (like 1:1:2:2:1:1 for shoes sizes 6:7:8:9:10:11). If the stock lot is set wise chances are high that they are not original as the running sizes and designs would have gotten sold earlier; only exception to this being a case where designs across all sizes are very old and hard to sell.

Fresh inventory stock vs. E- commerce liquidation stock

Fresh inventory stock lot is sold by brands and their authorised distributors which comprise of new and running season articles whereas, E- commerce liquidation stock is sold by e-commerce owned sellers like Cloudtail (Amazon) and W S Retail (Flipkart) which comprise of old season (2-3 seasons) articles.

Unsold stock vs. Return stock

Brand or E- commerce liquidation stock lot can be categorized further in two types – Unsold stock / dead stock comprise of those articles which the brand/ manufacturer or the e- commerce players like Amazon and Flipkart are unable to sell. Unsold stock is usually more than 2 years old. Return stock comprise of those articles which are ordered by customers but returned due to failure in payment (like COD), logistical issues or returned by customers. Some of the articles in Return stock can be found to be dirty/ damaged. Vendor sells the return stock at higher rates if he removes the dirty/ damaged pieces. Return stock comprise of articles which are ordered- running sizes and designs.

Genuine stock vs. Fake or First Copy stock

Genuine stock lot comprise of original articles with brand bills whereas, Fake stock lot comprise of copied (first copy), damaged and rejected stock produced and sold illegally.

Key Points to remember while buying stock lots:

If you don’t find the brand bill then the products are not original.

A brand or e- commerce liquidation stock lot comprises of original products only if they are old season’s stock (2-3 seasons old) and Assorted

If you find latest products in liquidation stock which are new and running in brand showrooms then those products are fake/ duplicate. Remember it’s almost impossible to find original liquidation stock lot to be set wise.

Factories or unorganized players cannot sell branded products (excess / surplus stock) with brand labels –

It’s illegal to sell and buy stock lots/ products from such unauthorized bodies selling products with brand tags. Export surplus can be legally sold only when their brand labels are removed.

Original branded products/ stock lots can be sold only from those brands or their authorized distributors

Factories selling excess or brand rejected stock with brand labels is illegal and there is a high chance that the products are not brand originals.

Many unorganized wholesale players in marketplace sell fake products in the name of original bills –

For example, A wholesaler bought 10,000 pieces of a brand ‘x’ original products once. But later on he started bulk selling fake or duplicate products by showing the original bill of earlier bought 10,000 pieces; but not the actual bill of the duplicate articles sold.

Make sure you buy stock lots from authorized sources only like the brands or their authorized distributors-

to avoid legal punishment and unethical and misled buying/ selling of products. Buy only from GST registered and reliable companies with proper authorization.

E commerce liquidation Return stock lot comprise of genuine products only when it’s sourced from e- commerce authorized/ owned sellers-

Like Cloudtail (Amazon) or WS Retail (Flipkart) and so on; or through channels who are buying from Cloudtail or WS Retail. Return stock lot in such cases come packed in e- commerce brand labelled boxes with return slips. And Return stock lot do not come set wise.

E commerce liquidation Unsold stock lot will be from 2016- 17- 18 (if bought in 2020). And original products can be sourced only from Cloudtail (Amazon owned seller) or WS Retail (Flipkart owned seller).

Remember there are many unauthorized sellers online and offline claiming to sell original products which is illegal and buying from them brings in a lot of problems pertaining to legal action and penalty.

It’s advisable not to buy in very large quantities of stock lots with mixed variety of articles which can lead to dead stock piling up in your showroom.

Try to buy in small quantities of stock lots which are fast selling in your shop.

Make sure to distinguish between what is original and what is fake or duplicate.

Follow this blog for more info: How can Retailers check that the shoes they want to buy are ORIGINAL or COPY

For more information, you can reach out to us directly at 9116134795

You can buy Branded Stock Lots in India here.

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How to HIRE SALES STAFF for your SHOP?

Hire Sales staff for your shop
How to HIRE SALES STAFF for your SHOP?

Here we are sharing few tips and ideas directly coming from our experience and feedback from our WholesaleBox ordering shopkeepers on what works for the various fashion shops to hire sales staff for shops.

1) ONLINE REACH- how to reach out to the candidates and start hiring – Well for this we have few job website or apps (online tools) like OLX, Quikr, WorkIndia, Indeed, etc which are very easy to use, where you can easily post your Job openings.

2) SOCIAL NETWORK REACH – Also post your JOB vacancy on Facebook or Whatsapp, where you already have connections and friends who can share the information within their groups or with relevant people.

.

3) OLD STYLE REACH (STILL WORKS WELL) – you can put attractive posters in your locality, prime location or main market from where you can attract the best talent.

4) REFERRALS – Ask existing employees to get more sales people – pay them Rs 500- 2000 depending on your business; and pay them this amount if new employee and the old employee both are working till 3 months of joining of the new person.

IMPORTANT:

Please do not forget to mention your contact number and address (location of job) in the ad. Your contact number is a must because that’s how they can reach out to you or call you.

If it is a social media message that you are posting, you can also create a link, where they will be directly connected to you on Whatsapp without saving your number. E.g.: if your phone number is 97845XXXXX, put the message like “LOOKING FOR SMART SALES GIRLS TO SELL SAREES, PRIOR EXPERIENCE IMPORTANT, Shop Location: Laxmi Road, Pune.

Attractive salary up to 15000 Rs + incentives of 2 to 10 thousand. Please call 97845XXXXX (put your actual number) or click here to whatsapp Wa.me/9197845XXXXX”

In this ad clicking is very easy and so ppl can whatsapp you and cal you easily.

Very IMPORTANT Always mention the highest salary you will offer to the candidates, this will increase the number of walk-ins and you can attract more and more candidates.

E.g.: Salary up to 15000/- instead of putting like salary more than Rs 10,000. Once you have selected the candidate then you can explain and negotiate on his final pay depending on whether he deserves Rs 10,000 or 12,000 or 15,000 or even more.

You can also go with part- timers (part-time working hours), here you can target the college going students who can work in 2nd half during the peak hours when maximum customers visit your shop. The benefit is that you have to pay them less and do not have to pay them for morning hours when customers are less, and only tea parties are happening at 11am and 2pm, so you even save on your tea bill 🙂

Sometimes you also get young people with good communication and selling skills- who are doing this to support their studies.

We will post more articles on once you have hired, how to retain and motivate and what could be good incentive policies. Please comment and like us for more such interesting articles.

WholesaleBox is India’s most trusted Wholesale E- Commerce & Credit Fintech organization, allowing retail businesses and shopkeepers to bulk buy from factories– fast selling and quality- checked products across categories like clothing, footwear, branded stock lots, home furnishing, accessories and more.

Our Mission is to help the retailers / shop owners grow their business amid multiple problems faced in an unorganized wholesale sector exacerbated by a boom in B2C online shopping. WholesaleBox is enabling the shop- owners to source fast- selling, quality- checked and latest designs from factories in just 6- 10 days and further sell quickly to their customers without lagging behind the ongoing trend.

For More Information visit our website and call us at +91 8696491521

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Best wholesale salwar kameez shopkeepers should buy

Stone work salwar kameez has been in fashion for a long time. Perfectly studded sarees, salwar kameez, and lehengas look bright and vivacious when adorned with stones in interesting hues. Seen from the epic time period of Mughals, the stone work wholesale salwar kameez designs have carved a niche in the Indian clothing market. They form a preferable choice for all important events. Stone work on Indian salwar kameez injects a perfect party looks to the attire. You can wear them for ceremonial occasions, festivities, casual outings, or for bridal wear.

The fashion of stonework salwar kameez has always been in vogue. This is the reason we often see Bollywood stars adorning stone studded ethnic outfits during award ceremonies and traditional occasions. The stone work on the kameez or kurta is often combined with hand embroidery, prints, brasso work, resham embroidery and sequin work. The heavy stone work in contemporary look is the ideal choice if you wish to be a trendsetter. Embroidered salwar kameez are often embellished with stonework in order to add that missing spark that makes it fit for all celebratory occasions


Rs. 332 / Piece
1 Set = 12 Pieces; Different Color / Design
Rs. 369 / Piece
1 Set = 10 Pieces; Different Color / Design
Rs. 2,258 / Piece
1 Set = 4 Pieces; Different Color / Design
Rs. 1,796 / Piece
1 Set = 4 Pieces; Different Color / Design
Rs. 463 / Piece
1 Set = 16 Pieces; Different Color / Design
Rs. 316 / Piece
1 Set = 10 Pieces; Different Color / Design
Rs. 946 / Piece
1 Set = 10 Pieces; Different Color / Design
Rs. 499 / Piece
1 Set = 6 Pieces; Different Color / Design
Rs. 378 / Piece
1 Set = 4 Pieces; Different Color / Design
Rs. 455 / Piece
1 Set = 12 Pieces; Different Color / Design
Rs. 450 / Piece
1 Set = 4 Pieces; Different Color / Design
Rs. 995 / Piece
1 Set = 6 Pieces; Different Color / Design
Rs. 228 / Piece
1 Set = 14 Pieces; Different Color / Design
Rs. 900 / Piece
1 Set = 7 Pieces; Different Color / Design
Rs. 429 / Piece
1 Set = 4 Pieces; 1 each of Size: 36, 38, 40, 42
Rs. 54 / Piece
1 Set = 10 Pieces; Different Color / Design
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What are the important fabrics of Himachal Pradesh & how to buy?

Fabrics are an essential part of the cloth. There comes a variety of fabrics in this world. To choose a correct type of fabric for the clothing is the most difficult job and for the retailer, it should be a great task to have a customized fabrics available. The customer may demand any type of fabric, so the retailer should keep all types of fabric with him. In a country like India, there are many places to buy the wholesale fabrics. Every state has its different fabric. Here we will discuss one the most beautiful state of India, “Himachal Pradesh”. Himachal Pradesh is referred to as dev bhoomi and also it is known as the “Land of God”. The state was found on 25 January 1971. The word Himachal basically means abode of snow. Shimla is known as the capital of Himachal Pradesh. This state of India, Himachal Pradesh is surrounded by immense beauty. It is undoubtedly the one of the best tourist destination not only in India but in the world. A majority of the area in Himachal Pradesh is the mountainous area with lofty ranges, deep valleys, swaying waterfalls and a very beautiful greenery.

Being a state situated high in altitude, snowfall is a very common sight in most parts of the state. There are 12 districts in this state. Due to a very high production of apples, Himachal Pradesh is also known as the ‘State of Apples’. Summers days here i.e. April-June is a comfortable climate whereas winters are extremely chilly due to heavy snowfalls. Rainy season enhances the beauty of this place very much and it continues from July to September. Major rivers of the Himachal are known as to be the Chandra Bhaga, the Beas, the Chenab, the Sutlej and the Ravi.

Himachal Pradesh is one state that has converted itself from being the most backward state of India to one of the most advanced states in the country. Such a positive growth is being able to see in this country. Furthermore, Himachal Pradesh has become an economically fourth most valuable state of India. Tourism is a very major contributor to Himachal Pradesh economy and growth. It is also known for its best adventure tourism activities like ice skating in Shimla area, paragliding Solang valley, rafting in Kullu, skiing in Manali, Rohtang boating in Bilaspur and trekking, horse riding and fishing in different parts in the state.

How shopkeepers can buy these fabrics online:

 

A variety of fabric is also famous in this state. Chamba rumal, thapada etc are some type of wholesale fabrics that is being famous in Himachal Pradesh. It is not necessary to buy these fabrics from there only. There are many online wholesalers also who provide everything online. For example, there is an online company called “WholesaleBox”, it provides all kind of clothing, fabrics, accessories at the lowest factory price. The retailers can also buy these fabrics from there.

The very first Paragliding World Cup was hosted in India by Himachal Pradesh from 24 October to 31 October in 2015. Coming to the population of Himachal Pradesh, it has a total population of about 6,864,602 which includes 3,481,873 males and 3,382,729 females. This result is as per the final results of the Census of India 2011. This data is only 0.57 percent of India’s total population, recording a growth of 12.81 percent in India.(Data Link)

The primary source of income in this state is agriculture. Agriculture contributes 50% of the total income of Himachal Pradesh. Rice, wheat, barley, and maize are the very few types of crops that are being mainly grown in the entire state. Himachal is blessed for the fertility of the land, which is amazingly suitable for the cultivation of fruits. And also, the abundant availability of electricity has also encouraged the start of several small-scale industries in this state. Himachal Pradesh has an abundant amount of Tibetans having their home, and this is the reason that Buddhism is the next religion that is followed strongly by Hinduism. Muslims are as the very minority community in Himachal. The state also holds for 25.9 percent of the country’s total hydropower potential. As of the date March 2016, all the villages of this state have been electrified.
Due to this, a large number of craftsmen who are available and they make amazing handicrafts. This is the reason why there are many fabrics famous in Himachal Pradesh.

This state is one of the fastest-growing state in the pharmaceutical industry across India, driven by incentives and policies announced by the State Government in its Industrial Policy, 2004. China is the neighboring country of Himachal from east. The languages spoken in this state are basically Hindi (Official Language), Punjabi, Mahasui, etc. Snow Leopard, Jujurana, Deodar, Pink Rhododendron are the State animal, State bird, State tree, State flower respectively. Himachal is also known as the land of dances. Himachal has the dance forms that are varied and some are quite complicated in many aspects. Folk music is the greatest cheer to the people who are living in remote areas. Himachal is the most beautiful hill in India. Himachal Pradesh is mainly dominated by three main mountain ranges which are namely the Dhauladhar Range, Pir Pinjal Range and the Great Himalayan Range.

Now let’s talk about all the famous fabrics which are being available in Himachal Pradesh. The varieties of fabrics available in Himachal Pradesh are:-

1. Chamba Rumal :

The Chamba Rumal is also known as Chamba handkerchief is an embroidered handicraft of Punjab. Chamba rumal is that the subjects were drawn in outline by the women/girls on the court. Chamba embroidery were basically based on environment, beautiful nature, old mythology, vibes of everyday use and happenings of everyday life, cheerfulness, animals, birds, and trees etc. And geometrical designs are also very popular in Chamba rumal. The embroidery of this was done in soft shades in small double darning stitches which appear the same on both sides and looks amazing. Outlines and details of this were worked in double running stitches and sometimes even small patterns on costumes and other details of this were shown in colored darning stitch.

Retailers and shopkeepers can store these type of fabric as they are in very much demand. They can buy these fabrics from the online stores which are being available in India. If it is not possible for them to come and visit Himachal. From these fabrics, many types of clothing can be made.

The embroiderer who made this, used to creates Chaupar, it is a game of dice which is played on two long bands of cloth joined together to form a cross in cloth, on the rumal with four sets of players seated on the four sides. Chamba rumal Embroidery also showed elements of nature comprising like fruits banana, lotus flower, peacock, parrots, shrubs, monkeys, deer, fish, clouds, cranes etc. The figures and floral patterns of this were drawn on the Chamba rumals are filled with pat, which is a type of untwisted silken floss. Chamba Rumals are usually made of square or rectangular fabric of cloth of varying sizes and designs. Chamba embroidery is done on beautiful shawls and quilts, hence, it is recommended for Chamba rumal to dry clean the Chamba rumal and its products and keep it away from harsh and harmful sunlight which might damage its silken threads.

2. Thapada :

Thapada is the most popular embroidery and best garment available in Himachal Pradesh. Thapada usually represents the shawl with the best features of wider patterns and decoration on this. It is woven by hand or machines which are being found exclusively in Himachal Pradesh, state of India. And so this renders a natural quality which is inimitable. thapada has a special trend of embroidery which makes it look beautiful and also varies between wide ethnic ranges. This thing usually imparts a very traditional and regional essence to it.

Thappada is also found to have an extensive usage as designer drapery garments for special occasion gatherings. And also make them gain acknowledgment. This thing results in a much-acknowledged development in every sense of the steadiness and progress of the thapada weaving communities. Being a garment with the complete versatility to be worn with numerous combinations of basic attire, it can be decoratively worn for numerous social occasions and gatherings. Being very skilled handicraft makers, the Thapada makers are wonderful creators and designers. Being handmade, true appreciators always choose the Thapadas over modern gadgets or machine made sophisticated garments. The Thapada is a specialty of the various Himachal Pradesh craftsmen and handicrafts and is found to be appreciated and adored and loved all across India. These also retain smoothness and fineness in their texture. Himachal Pradesh with all its scenic beauty and traditions remains a national and international touring location all throughout the year.

The beauty and pretty look of this amazing Thapada attracts great purchase demand of people since it is an exceptionally handcrafted item of clothing, only to the beautiful lands of Himachal Pradesh. If we talk about the comfortability and wearing feel of thapada, the texture of the material of which the Thapada is made makes it a very warmth retaining garment and gives a pleasant feel. Each particular design of Thapadas is being treated by the customers as specific brands of skilled handicraft by themselves which look beautiful. The Thapadas that are designed for females can be combined up with various costumes of Himachal Pradesh and giving it an alluring look. Thapadas can also be decoratively combined up with any other Indian and western outfits as desirable. thapada embroidery does not require any special skill to wear. Thapada is an easy to wear a garment which comes in different sizes, attractive colors, best designs and colors to meet varied needs of a person. hence, the people who love to experiment with their garments can try this amazing traditional garment this winter season. The popularity of this thapada traditional garment has come to acknowledgment in both national and international markets.

We have seen that how thapada is such a good fabric. Anyone can buy these fabrics from the local markets of Himachal Pradesh.if for some retailers it is not possible to come and visit this state, they can buy these items from online stores like WholesaleBox which provide these fabrics at a very low rate.

3. Kinnauri shawls :

Kinnauri Shawl is a type of that beautiful shawl, which is being manufactured in Kinnaur district of the Indian state that is Himachal Pradesh. These shawls are well known for their geometric designs and pattern. If we take on average, it takes roundabout 45 days to complete a single piece of a kinnauri shawl. Kinnauri shawls have basically three kinds of Kinnauri patterns which are being woven in stripes and then they have intricate patterns which are being adorned with rich and bright colors running through their borders.

These Kinnauri shawls have also elaborate geometric patterns at the both of their ends. These masterpieces of a shawl with beautiful Kinnauri pattern are being woven all over the shawl which is very feast to the eyes of a person. It takes almost six to eight months in a year to complete one such work of art i.e. kinnauri. Price of these kinnauri shawls ranges from Rs.40000 to Rs.50000 approximately. Kinnauri Shawls legal registration would prevent the unauthorized production of these shawls and it will also prevent the misuse of its brand name. Violation of the act would invite a maximum of three years’ imprisonment and a maximum fine of Rs 2 lakh, he added. These are very beautiful shawls. As there’s very chilly winter in Himachal, these shawls play a very good role in preventing the cold. The designs of these shawls are very attractive and beautiful.

Hence, we have discussed the varieties of wholesale fabrics which are available in Himachal Pradesh. These fabrics are really beautiful and each one of them has its personal identity. The retailers and shopkeepers who want to have these fabrics at their stores they can keep them, as this fabric would result in a very profitable manner to them. The customers are demanding these fabrics very much. The clothing made from these fabrics are really beautiful and the very person loves it in every manner. So, the retailers can buy these fabrics from many of the online wholesalers available.

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A complete retailers guide to know about wholesale kurtis

When we think about comfortable traditional outfits, mainly kurtis come to our mind. Kurti is a combination of beauty and simplicity that’s why it is so popular in India. Ladies kurtis have been common and are always on trend. The main reason why it is so popular is the comfort and versatility. After kurtis invention it gained popularity very quickly because it is very simple and beautiful and wholesalers buy them in bulk. Within a very short duration of time wholesale kurtis has gained so much popularity and found a fashion statement among customers. There are many reasons behind the popularity of kurtis and one of the reasons is its usage.

A kurti can be used for many occasions including professional purposes and parties. Nowadays we can get numerous types of Kurtis that are of different lengths, style, and cuts. These include short Kurtis, Anarkali kurtis, A-line kurtis, leheriya Kurtis, straight kurtis and so on. The Anarkali type of kurtis is appropriately ideal for every body shape and looks most beautiful on taller women. Fashion is something which is always changing. It is very difficult to find a fashion trend that has not changed over the years but Kurtis is an exception here. Kurtis lasts forever in terms of fashion and it has not changed like other fashion trends. Cotton-based Kurti is most commonly used by women. You can’t get your summer style wrong with any of these designs. Rayon Kurtis keeps you warm during winter and makes you feel airy and comfortable during summer. There are also woolen kurtis which are in trendy in winters. Fashion designers are trying to keep the good pace with the fastest growing popularity of the Kurtis and finding the endless options for designing the kurtis according to the latest upcoming trends.


Rs. 444 / Piece
1 Set = 8 Pieces; Different Color / Design
Rs. 515 / Piece
1 Set = 30 Pieces;
Rs. 585 / Piece
1 Set = 4 Pieces; Different Color / Design
Rs. 623 / Piece
1 Set = 8 Pieces; Different Color / Design
Rs. 731 / Piece
1 Set = 6 Pieces; Different Color / Design
Rs. 535 / Piece
1 Set = 4 Pieces; Different Color/ Design
Rs. 520 / Piece
1 Set = 8 Pieces; Different Color / Design
Rs. 330 / Piece
1 Set = 6 Pieces; 1 each of Size: S, M, L, XL, XXL, 3XL
Rs. 623 / Piece
1 Set = 4 Pieces; Diffferent Color / Design
Rs. 195 / Piece
1 Set = 4 Pieces; 1 each of Size: M, L, XL, XXL
Rs. 572 / Piece
1 Set = 4 Pieces; 1 each of Size: M, L, XL, XXL
Rs. 544 / Piece
1 Set = 6 Pieces; Different Color / Design
Rs. 140 / Piece
1 Set = 50 Pieces; Assorted Design / Size
Rs. 1,286 / Piece
1 Set = 4 Pieces; 1 each of Size: M, L, XL, XXL
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Double your sale by selling awesome Odisha fabrics

“Happiness is buying a good fabric for your customers and making them your permanent customers”. The retailer is always excited about new products and the things in the market. The retailer can find various types of  fabrics and new things in the state of Odisha, India. Odhisa is known for various things and out of all fabrics attracts various tourists here. In this article, we are going to discuss everything about Odhisa including its dress materials, wholesale saree and  bind shopkeepers to stay on this blog and learn how and what all they can buy from this beautiful state.
Odisha is one of the states in India which is located in eastern India. The term “Odisha” is derived from the ancient Prakrit word “Odda Visaya”. In history, Odisha was known as the Kalinga. The famous Kalinga war was fought here. Everyone is aware of this fact that the capital of Odisha in Bhubaneswar but a very few know Odisha is India’s 9th largest state by area and it is an 11th largest state in terms of population. And moreover, Odisha is a 3rd most popular state in terms of tribal population.
In Odisha, there are many fabrics which are famous all around the world. The ikat work, patachitra, dhokra and much more are various types of work which are famous in Odisha. The retailer can go to that places and can find the large range of these varieties of fabrics. Thus, we can say that Odisha is very much famous for its fabrics./index.php?route=

Orissa has 30 districts. Recently in 2011, the name of the state was changed from Orissa to Odisha and the name of its language from Oriya to Odia. So in case you are traveling here please make sure you book tickets with Odhisa and learn a bit Oria. The majority of people in Odisha are Hindu and there is a rich cultural heritage in this state. Mainly, Oriya, Bangla, Hindi are the languages used in Odisha the most and to shop from this place you need to know some part of any of these languages. Many famous temples are located in Odisha. As there are many things famous in this state, the fabrics and paintings of this state are also very popular. People demand the fabrics which are being available in Odisha.

The Sun Temple of Konark and temples of Bhubaneswar and Puri are world famous. Famous Jagannath temple (one of the char dhams of Hindu ritual) is also located in Odisha. The Jagannath Rath Yatra of Puri is an annual festival, which attracts religious tourism from the world over. Odisha is also the home of famous dance form “Odissi”. Odissi is one of the oldest dance forms of India. Major rivers of this state are Mahandi, Baitarani,Brahmani, Bahuda, Subarnarekha, Bansadhara, Indirabati. India is fulfilled with the cultural festival. In India, every state its own festival and the rituals of India has made India, the world’s most cultural country. Talking about the festivals of Odisha, the main festivals of Odisha are Taratarini mela, Ratha Yatra, Gamha Purnima, Janmashtami, Nanda Utsav, Sitalshashti. Now coming to tourism part, People love visiting Orissa as it is the land of amazing beaches, wildlife sanctuaries, and enthralling natural landscape. The Odisha has been really a good state to visit. Puri, Konark Sun Temple, Chilika Lake, Puri Jagannath Temple, Similipal National Park, Nandan Kanan, Sapta Sajya, Duduma Waterfall these are some of the attractive and major tourism places in Odisha. Some the beaches worth visiting are beaches of Puri, Konark, and Gopalpur on the Sea. Bhitarkanika National Park is famous for its second largest mangrove ecosystem. In Odisha the female ratio is quite good, it is 978 females per 1000 males.
As in Odisha, the female ratio is good, that’s why we can/index.php?route= find many of the fabrics varieties which are related to the outfit of the women. Like there is a fabric which is known as ikat. This ikat fabric is very much famous and from this fabrics, various designs like dress materials, lehengas and saree can be made. There is one more fabric like this available in Rajasthan. You can also read what are the amazing fabrics which are famous in Rajasthan?

Despite all these, Orissa is one of those states of India that is world-renowned for its handicrafts. If we have a view on famous fabrics of Odisha, we will find that there are varieties of work type and fabrics available in Odisha. Ikat Bomkai Sambalpuri Berhampuri Pata Saktapar sari silk ikat and other are various types of fabric famous in Odisha.
Talking about the work type Pipli work Patachitra Sand art silver filigree Dhokra Horn Bone Craft Tassar Patta are various kind of work type for which Odisha is famous for. The retailers and shopkeepers can get this kind of fabric and work type at its best quality. A lot to know about these fabrics in detail and now have a glimpse that how Odisha is so much famous for these fabrics :

1. Pipli work: A new style of embroidery

The Pipli Applique work owes its origin to Lord Jagannath culture during the 12th century. So, pipli work is a well known and a very famous artform of Odisha. Mainly it is very well known near Puri. In the normal language, this technique of patching cloth design is known as “Chandua”. These crafts are inherited, comes down from family to family. The Craft involves embroidering and stitching of small pieces of colored cloth with animals, flowers, a village scene and traditional designs onto a larger base cloth. The cloth is used for a patch as well as the base is cotton with different color combinations

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Pipli is a small town, situated about 40 kilometers from Puri, Orissa. The income of this town is essentially dependent on the sale of its handicrafts of the pipli works are the main source.

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2. Ikat: Something which is loved by everyone.

Odisha is very famous for fabrics, and Ikat is one of a famous fabric of Odisha. The term “ikat” refers to the dyeing technique used to create the designs on the fabric. Ikat fabric is very unique, and if you have used it you would have known that amazing it is. It is a very elegant fabric. Once the yarns are suitably dyed and dried, the weaver lines them on the loom to form some good pattern. The design takes form as the yarn is woven into cloth.

Nowadays there are three types of Ikat weaving techniques. They are warp ikat, weft ikat, and double ikat. Let’s have a glimpse at what each of them is.

i) Warp Ikat:

In this technique of Ikat, the weft yarns are all dyed a solid color and only the warp yarns are ikat dyed.

ii) Weft Ikat:

Weft Ikat weaving is more difficult than warp ikat, as the pattern will be formed only as the weaving step is being done.

iii) Double Ikat:

The most complicated of both of the above technique is double ikat, where both the warp and weft threads are resist-dyed prior to weaving. This technique requires advanced skill, takes time. This type of technique is very expensive as compared with above two.

Ikat fashion with Orissa

So fashion may come and go, but ikat fabric stays forever evergreen. From this ikat fabric, many types of clothing can be made. These clothing may include gowns, lehengas, Kurtis for women. If we talk about home furnishing various types of the sofa can be made with this elegant fabric.

Ikat Talking in terms of retailers and shopkeepers, the Ikat fabric is very famous and is demanded by many people across the country. The different products made out of ikat fabric has made this fabric a very famous and a good fabric. The retailers can store this fabric at their store and it would definitely lead to an increase in sale. The retailers can sale gowns, lehengas etc clothing made up from Ikat fabric so as to please the customers and make a better profit.

If we talk about the fabric, the silk fabric is the best fabric on which ikat looks very amazing. The ikat silk is the saree which looks beautiful if carried properly. The ikat work is being done on the silk saree thus it is called Ikat silk saree.

3. Bomkai: Say it an elegant one.

Bomkai is a very famous fabric type of Odisha. It is a handloom saree from Odisha. Bomkai sari was first originated in the village of Bomkai in Ganjam district of Odisha. Mostly, the saree of bomkai are very famous across the world. The Bomkai saree is the best thing about Odisha. In a simple manner, Bomkai can be explained as an extra weft technique on a pit loom. It is a result of Ikat and embroidery interwoven into each other which leads to a beautiful Bomkai. The borders of these are mostly of contrasting colors giving it an elegant look. Bomkai is a magnificent innovation that has taken place over textile industry giving it a global push. Traditionally Bomkai wore as an auspicious attire by the Brahmins of the South during the time of any rituals. Bomkai saree is been largely worn by Kathak dancers across the world. Bomkai is mainly one of the major attractions in terms of world fairs on fabrics, textiles, and attires. Bomkai sarees comes with elegant weaves and go exceptionally well when it is clubbed with complementary gold jewelry. This looks so beautiful.

The Bomkai saree is very famous and is worn in the entire world. So, with a view to earning a profit or maximising the sales, the retailers and shopkeepers can sell this kind of saree. The customers are very attracted towards this, so there is a huge demand for this bomkai saree. The shopkeeper can find the right quality and variety of bomkai saree easily in Odisha. So, in this context, it is correct to say that the bomkai saree attracts millions of customers and it can benefit the shopkeepers and retailers.

4. Sambalpuri : Never goes out of trend.

Sambalpuri is an old traditional form of handwoven saree. The sambalpuri saree is made of a fabric which is woven on a handloom and it is very popular throughout the India. Varieties of the Sambalpuri sari include Pasapalli, Sonepuri, Barpali, Bomkai, and Bapta saris, which are in high demand. Sambalpuri fabrics reflect an original style of craft which is known as Baandha. According to the sayings of Historians, this art came to Odisha with the Bhulia community. sambalpuri sarees were used by the women of the Kosal region and were popularly known as ’Bhulia-Kapta’.

Various types of saree, bedsheets, suits, dupattas etc are being made beautifully with sambalpuri fabric. The sambalpuri fabric gives a very beautiful look, and gives a royal and a rich look. The shopkeepers can keep this fabric at their stores and it is guaranteed that a lot of traffic of customers will be gathered. The retailers will be benefited a lot.

5. Berhampuri Pata : New fashion experience.

So, next comes The Berhampuri silk saree in Odisha, which is very beautiful. This is unique due to the typical Odissi style of weaving and Kumbha, particularly phoda, temple type design. The zari work border design is different from others. The weaving technique is said to have originated over 200 years ago.The Berhampuri Pata are heavy silk sarees with narrow borders, which looks elegant.
Berhampur nicknamed as the silk city is one of the oldest and largest cities of Odisha in India which is famous for its pure silk saris with unique ‘Kalash’ designs. Despite good demand throughout Odisha, the production level and productivity of Berhampuri silk sarees are declining fast as the silk sari weavers are gradually leaving the traditional occupation because of the less income.

Despite this, the Berhampuri saree look gorgeous with the flowy style of draping it. It is the famous type of saree in Odisha. The saree with this print looks very amazing. The people crave for such allurance. The Berhampuri Pata is something rare but it gives so much royal and a rich look.

6. Saktapar sari : Designed for the best

This Saktapar sari from Odisha is identifiable by the double ikat checkerboard pattern and brocade border. The weaving arts of Sambalpur-Sonepur and Nuapatna have greatly influenced each other. The Saktapar sari is traditionally woven using black and red cotton in the Sambalpur, Sonepur and Bargarh regions of Odisha. As we have talked it is known for its distinct checkerboard pattern and brocade border. This sari is worn in the region’s Kuncha drape, where the pallu falls over the left shoulder which gives a beautiful look to women.

Talking with the view of a retailer, the retailers can store these type of saree in order to have a huge sale. This saree is very popular throughout the country. The way this is designed is something amazing. It gives an elegant look to the person whoever wears it. So, this is a something very beautiful type of saree of Odisha.

7. Silver filigree: Let your jewelry say it all.

The English word filigree is a short version of the earlier used word filigree which derived from Latin “filum” which means thread and “granum” grain, in the sense of small bead. Filigree is a soft kind of jewelry metalwork, usually of silver and gold, made with tiny beads or twisted threads. Filigree artwork is also known as “Tarkashi” which is a unique style of jewelry. Traditionally this work was done by artisans of Eastern Orissa, India. Filigree jewelry is also famous as Orissa jewelry. The silver earrings in filigree artwork include a collection of jhumkas, dangles, studs and many more designs which has a traditional look. This kind of jewelry really looks very pretty and adds up the grace to the attire. This art of silver filigree has been extended from jewelry to other household articles like tea-trays, ornament containers, key chains and even cigarette boxes.

As we have discussed so far, that how good is silver filigree. It is very much demanded in today’s era. So the shopkeeper can store this and can have benefits of earning the profit by selling them at a high rate.

In Odisha, these silver filigrees are very famous and therefore they are very easily available in Odisha. From the market of Odisha, any person can buy these beautiful silver filigree jewelry and can have an elegant look.

Dhokra: A beautiful way of decorating.

Dhokra is a kind of non-ferrous metal casting using the well known lost wax casting technique. This kind of casting is being used in India for past 4000 years and still in use. The earliest very well known example of this includes the famous bronze ‘dancing girl’ found in Mohenjo-Daro in the Indus Valley. The product of Dhokra is in great demand both in domestic and the foreign country due to its simplicity. Various type of products is made of horses, owl, religious images, measuring bowls, and lamp caskets etc. These products are highly appreciated by the people in this era. In India, these craftsmen who work on this Dhokra are basically clustered in the states of Odisha, Bihar, Madhya Pradesh and West Bengal.

The procedure of traditional dhokra includes moulding a rough clay core sculpture of the required craft. After the core, a layer of molten wax is sculptured over clay and finishing touches are given to it so that the wax layer exactly replicates the required final metal sculpture. In this technique of dhokra, there are two main processes that are hollow casting and solid casting. This technique basically includes 6 stages that are: firstly the Core-making process takes place and then the Modelling stage is being conducted in Dhokra technique followed by the Moulding stage and then it is De-waxed and then at the end, the Casting Finishing is being done.

The beauty of any dhokra product is that every dokra product is unique in its own way. No two dhokra products can be the same. The reason for this is that the dokra is completely handcrafted by the craftsman and therefore, the shapes are never the same. As the valid reason that the craftsman can never duplicate the one product by using the handmade technique. Thus, Every piece of Dokra art has a distinct identity.

The dhokra products also look amazing if they are being used as a means of decoration in the house. It gives the mesmerizing look of the house because they are very attractive.

9. Horn and Bone Craft: Loved by everybody!

Horn and Bone craft is the cultural heritage of the artisans of Paralakhemundi, located in the Gajapati district of the state Odisha in India. It is believed by the people that K. V. Appa Rao is the father of horn and bone craft in its present form. This is an ancient and traditional craft in the state for ages. Buffalo horns, Cow horns, Buffalo horns, stag antlers and tusks are used in horn crafts. The desired object is being carved out from the solid part of a horn after soaking it in water. For further shaping, the carved pieces are heated to a specific temperature and are thus softened. Similar to the horn crafts, making of bone crafts also involves a series of various procedures. Raw bones of dead animals are firstly cut into desired sizes which are required and are immersed in water for 12 hours approx. This process softens the bone so that it can be used. Later these pieces are scraped and cleaned and are shaped according to the desired product required. Various articles including jewellery, chess-sets, cigarette holders, ornate table lamps, salt and pepper sets, laughing Buddha, chess sets, bridges of animals, animal figures, napkin rings, decorative plaques, paper cutters, bangles, toothpicks, hairpins, necklaces, lockets, figures depicting Indian dances etc are the attractive manifestations of Horn and Bone Crafts. This beautiful art of horn and bone craft are popular all over the world. Sometimes in this art, horn and silver filigree work are combined to make elegant ornaments. The artisans for this craft may be found in various districts of the State especially in Odisha. Thus this is a very popular art form and it is demanded by all the people in the entire world. This is a beautiful handmade creation done by the craftsman. It had lead to an emergent new product which is so mesmerizing.

10. Tassar Patta: An attractive fabric

Tassar Patta Painting is the most popular and attractive style of painting in Orissa, India. Tassar Painting is one of the oldest forms of art, which is truly the substitution of Patachitra painting. Tassar painting is done on Tassar silk cloth. Tassar cloth is of silk fabric, which is woven by Odisha’s weavers. Tassar painting is quite light and it is as popular as Pattachitra painting. Tassar paintings display the culture beautifully. Both Pattachitra and Tassar silk are created by Chitrakars. . Originally painted on palm leaves with natural pigments it was used as wall decoration in ancient temples. For each piece of the painting, the painters take weeks to complete and sometime it may take months to complete. Originating from an old tradition of engraved painting on tasar pata, these contemporary pieces are painted on silk by artists from a village in Odisha who are trained in this highly skilled technique. This painting is world famous and they have received many awards from the government.

Nowadays, different types of saree are available in the market of this Tassar painting. The saree with this painting looks very beautiful and the women who wear it with proper jewelry, it gives a rich and a royal look. The tassar painting is being painted on the saree cloth by giving it a good finishing touch. So, if the shopkeeper wants to have a good crowd of customer they can have the tassar painted saree so that they can have a nice amount of revenue.

11. Pattachitra: An evergreen one

Pattachitra is a very general term for traditional, cloth-based painting, based in the Odisha, eastern state of India. In the Sanskrit language, “Patta” basically means “cloth” and “Chitra” means “picture”. Pattachitra is the most traditional painting of Odisha which is very famous. These paintings are based on Hindu mythology. This art of pattachitra painting on cloth can be traced back to the establishment of the shrine of Lord Jagannath at Puri in Odisha.These pattachitra paintings were traditionally done only by males. However, if we talk about the recent time, some women artists have also taken up this art form. All colors used in the pattachitra Painting are natural. This style of painting is one of the oldest and most popular art forms of Odisha. The Pattachitra painting tradition is closely matched with the worship of Lord Jagannatha, and stories from the Ramayan, Mahabharata. The theme of this painting centers around the Jagannath and the Vaishnava sect. The individual paintings of gods and goddesses are also being painted in this. The artists who practiced this craft were known as Mohapatra or Maharanas, although there is no as such clear distinction is given between these two. The one common element found in all pattachitra painting is the use of detailed borders. These borders are nowhere linked in the entire painting, these are just given to maintain the uniformity of all pattachitra paintings. The craftsman usually uses cotton for this artwork, and apart from paint, no additional material is used. Apart from paintings, pattachitra artwork is also widely used on Cotton, Silk and georgette sarees which looks very beautiful. Apart from sarees, pattachitra art has become popular with household accessories as well which includes ceramic bowls, pens, coasters, plates, wall hangings, key chains, and boxes as well. Pattachitra is a painting done on canvas. The first step of this it to complete the borders of the painting first. The painter then starts making a rough sketch with the help of a brush. The tradition of making pattachitra is passed down the generations from father to son. The traditions of pattachitra paintings are more than the thousand years old.

The pattachitra painting clothing is very famous from across the world. This pattachitra Sarees are unique and very good looking. This sarees act as a symbol of sophistication as these designs look quite intensive and Royal. One saree takes around 2 days to complete if 8 people work on it. This particular saree signifies Village scene.

 

So? Retailers? Do you all want these type of amazing stuff? And don’t want to go to Odisha? So, you can find all these types of products easily on the online wholesaler website known as WholesaleBox. They provide all these products at the lowest factory cost. The retailers can have a transaction without any hustle. The quality provided here is something amazing. The retailers will be very happy with the service provided by the WholesaleBox. Hurry up, shopkeepers! Place your order.