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How can Shop Owners use WHATSAPP features to attract and market to customers?

How can Shop Owners use WHATSAPP features to attract and market to customers?

Advantages of WhatsApp to attract more Customers

WhatsApp is one of the best apps available in the market and the most popular application for connecting people. Everyone with a smartphone will have WhatsApp installed in it. Today’s Shopkeepers / Shop owners need to understand the Advantages of WhatsApp Marketing- send the latest designs and promotional updates regularly to customers. That will not only increase your shop footfall & also let your customers know about your available collection.

App which is used by everyone is available free on play store or app store. There are no limitations on sending messages; you can message around the world where WhatsApp is legal.

Benefits of using Business WhatsApp for a Shopkeeper

Business WhatsApp is available for use keeping small businesses in mind. Which allows a shopkeeper to respond, sort & automated send messages very quickly.

  • WhatsApp has an option of Quick replies in settings from where one can save some predefined replies for customers.
  • It will show your business profile so that will build trust among your customers.
  • You will be using a different messaging app for your business.
  • User can mark a label to each and every contact to organize their preferences or as per your criteria.
  • You can promote your products and services directly through Catalog.
  • You can set up a greeting message for your customers to introduce them about your business. Who messages for the first time or after 14 days of inactivity.
  • By using Automated Messages a shopkeeper can set an away message so the customer will know when they will get a reply.

How to send WhatsApp without saving number – WhatsApp Marketing

Here is a link which can help a shopkeeper in increasing his incoming messages rate. With this link anyone can directly message on WhatsApp without saving number.

How to use Link –https://wa.me/911234567890
Number 91 – Country Mobile code of Receiver
Number 1234567890 – Contact number of the Receiver

As mentioned above you need to place the Country mobile code of the receiver (91 in this case)

Then as mentioned above you need to place the mobile number of the receiver ( 1234567890 in this case)

Copy past the final link in your web Browser.

Press the enter button on your smartphone.

Then a WhatsApp window will open asking that you want to send a message to this number.

Click on ‘MESSAGE

You will automatically be redirected to the WhatsApp chat in your phone with the person you have entered off in that link.

How to Use Broadcast List

With a broadcast list, Shopkeepers can engage with their customers at once. This is a saved list by you to stop selecting customers every time for sending a same message to everyone. Whoever you will add in this list will get a message. This will help a garment or footwear shopkeeper in sending latest designs to all his customers. This will not only increase the engagement but also will increase the sales.

NOTE: Challenge in this case is that you need to tell your recipients to save your number. A person who does not save your number in his/ her mobile will never receive a broadcast message.

  • In WhatsApp go to -> More Options – > New Broadcast
  • Select the contacts which you want to add in this broadcast.
  • This will create a Broadcast List.

Now you can send any message to that broadcast list and that message will be received by everyone in that list who all has saved your number.

This will help a Shopkeeper to share all his available designs with prices to all his potential customers.

A garment or Footwear Shopkeeper can also purchase trending products from WHOLESALEBOX and get them shared on WhatsApp Business. WhatsApp Marketing Tips.

View our blog for more info on – How can Shop owners ATTRACT & MARKET to more customers using DIGITAL MARKETING / SOCIAL MEDIA MARKETING?

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How can Shop owners ATTRACT & MARKET to more customers using DIGITAL MARKETING / SOCIAL MEDIA MARKETING?

How can Shop owners ATTRACT & MARKET to more customers using DIGITAL MARKETING / SOCIAL MEDIA MARKETING?

What is digital marketing?

Digital marketing is an umbrella term for various channels like SEO, Email Marketing, Content Marketing, Public Relations, Social Media Marketing, and more.

Digital marketing is about implementing a customized mix of digital marketing channels to accomplish any of the following goals:

  • Growing your sales and profit
  • Build awareness and develop a relationship with your audience
  • Add Value: Implement inbound marketing strategies that will cause customers to seek you out
  • Promote your brand, product or service

 The ideal digital marketing mix will depend on each business since each industry and audience will respond differently to different marketing channels.

What is social media marketing?

Social media marketing is just one component, one channel of digital marketing. It simply means marketing products and services via Twitter, Facebook, Instagram, Snapchat, Tik Tok, YouTube and other social networking sites.

And it typically involves engagement with followers, seeking out influencers, holding contests, posting content, live-streaming, and anything else you can do to grab people’s attention with a post or an update.

Key strategies to implement to attract more customers via digital / social marketing:

Facebook

Create a Facebook page – Post and share to relevant groups necessary content and updates

Google My Business

Create and list your shop account on Google My Business and sync your Google account with the same. If the shop owner aims to upload all product merchandise on Google, then he can broadcast his shop products to prospects/ customers and sync the product updates automatically with Google to increase customer reach using WholesaleBox offering- Fashcart free website. (Reach out to us to know more at +91 9116138955)

List products you are selling on free platforms like Just Dial, OLX and so on

Use as many phone numbers as possible to create multiple accounts and keep your products listed live on various platforms

WhatsApp

Use WhatsApp to broadcast latest designs and send promotion updates to your customers / store visitors. Also utilize WhatsApp link- Wa.me/*** to quickly reach out to your contacts

Follow this blog link to understand how to create wa.me link and use WhatsApp to attract and engage with more customers

Pay attention to Methods of Well-Executed Social Media Marketing:

social media marketing
The social success cycle has 4 stages, beginning with listening (Source: Digital Marketer)
  • Listening
  • Influencing
  • Networking
  • Selling

WholesaleBox is India’s most trusted Wholesale E- Commerce & Credit Fintech organization, allowing retail businesses and shopkeepers to bulk buy from factories– fast selling and quality- checked products across categories like clothing, footwear, branded stock lots, home furnishing, accessories and more.

Our Mission is to help the retailers / shop owners grow their business amid multiple problems faced in an unorganized wholesale sector exacerbated by a boom in B2C online shopping. WholesaleBox is enabling the shop- owners to source fast- selling, quality- checked and latest designs from factories in just 6- 10 days and further sell quickly to their customers without lagging behind the ongoing trend.

For More Information visit our website and call us at +91 8696491521

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What are the key factors to consider while STARTING A NEW GARMENT SHOP?

STARTING A NEW GARMENT SHOP?

Are you planning to start a new garment shop?

Fashion/ garment shop is definitely a profitable and glamorous business if it is planned well. Do you want to start a new shop? Every year we see opening of new garments shop, but do all of them succeed? Unfortunately no, the reason for their failure is lack of proper planning. Through this article we will help new retailers to make better decisions to start a new shop by analyzing important factors crucial for success of a garment shop.

Understanding your target customer profile

You must first analyze profile of people residing near the planned shop location based on – gender, age, occupation, income, religion, etc.

Identify relevant product segments

Based on customer profile analysis, you should be able to shortlist categories that are more likely to succeed in the proposed locality. For example, if the proposed new shop is near a girl’s college – a shop selling casual girl’s garments in economic range is likely to succeed more compared to menswear, women’s heavy ethnic wear or kids wear shop. So your identifiers are – 1. Girl’s garments; 2. Casual wear; and 3. Economic range.  

Budget Planning

It is very important to plan for each component of working capital/ capital expenditure before finalizing store/property within the proposed locality.

Important elements of working capital are garment stock, store rent/EMI, staff costs, marketing expense, electricity bills and interest cost for borrowed capital. Store must maintain 3-4x monthly sales as inventory at any point of time. Business must be adequately financed to ensure it runs for at least 1 year without financial stress.

Capital expenditure will be on setting-up interiors of store. While the store must have tasteful interiors to attract customers but you should not over spend as it will increase breakeven period and delay store renovation requirement.

Selecting store

Based on budget, location and size of store must be selected. We believe that stores upto 500 sq. ft. should cater to a single category as it will help you to have enough variety to attract customers and convert more store walk-ins into sales. It will also help to create store identity in costumers mind and help repeat purchase.  If you have bit of everything without variety depth in each category, store walk-ins to sale will be very low.      

Location preference should be in a retail market/ mall with high footfall with fashion retail space. It will give you instant walk-ins without spending too much on marketing. It will also help you to keep up-to-date with new trends and competition.

Competition

It is ideal to identity market gap so as to avoid competition and create unique identity. However, if attractive market gap doesn’t exist then you should try to select under-served segment.

WholesaleBox is India’s most trusted Wholesale E- Commerce & Credit Fintech organization, allowing retail businesses and shopkeepers to bulk buy from factories– fast selling and quality- checked products across categories like clothing, footwear, branded stock lots, home furnishing, accessories and more.

Our Mission is to help the retailers / shop owners grow their business amid multiple problems faced in an unorganized wholesale sector exacerbated by a boom in B2C online shopping. WholesaleBox is enabling the shop- owners to source fast- selling, quality- checked and latest designs from factories in just 6- 10 days and further sell quickly to their customers without lagging behind the ongoing trend.

For more information or to start a new shop visit website or call at +91 8696491521

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How to Buy STOCK LOTS / Branded Discounted APPARELS & FOOTWEAR in Bulk (For Shop Owners)

How to Buy Branded Stock Lots
How to Buy Branded Stock Lots

What are Stock Lots?

Branded Stock lots are excess / surplus lots of products offered by brands, liquidation stock wholesalers, traders and distributors. These products are usually old season’s stock liquidated in bulk quantities to 1 or 2 people.

For Example- A footwear shop owner sees an opportunity to buy in bulk branded shoes – 200 assorted pieces of Nike or Adidas or Puma. Suppliers offer these shoes to the footwear shop owner as a stock lot, at a discounted wholesale price to further sell it to its customers.

If the articles are from old season’s stock then the shop owner can buy the stock lot @ around 65- 75% of MRP discounted price – depending on brands, source, material quality and type of product- mix in the stock lot. If the stock is just 1 season or 5-6 months old then brands would bulk sell it at around 60% off on MRP. Taxes would be extra (GST @ 18% is charged if the article price is above Rs 1000).

It’s advisable that the shop owner understands the stock lot product- mix in terms of fast selling sizes and designs and then chooses to buy in bulk as per demand at his/ her shop.

You can buy Branded Stock Lots in India here.

Types of Stock Lots:

Assorted stock vs. Set wise stock

In assorted stock lots articles/ products are found to have different designs, type of products and sizes. Whereas, in set wise stock lots, same articles with same design are found but in varying sizes with varying quantity ratios across sizes (like 1:1:2:2:1:1 for shoes sizes 6:7:8:9:10:11). If the stock lot is set wise chances are high that they are not original as the running sizes and designs would have gotten sold earlier; only exception to this being a case where designs across all sizes are very old and hard to sell.

Fresh inventory stock vs. E- commerce liquidation stock

Fresh inventory stock lot is sold by brands and their authorised distributors which comprise of new and running season articles whereas, E- commerce liquidation stock is sold by e-commerce owned sellers like Cloudtail (Amazon) and W S Retail (Flipkart) which comprise of old season (2-3 seasons) articles.

Unsold stock vs. Return stock

Brand or E- commerce liquidation stock lot can be categorized further in two types – Unsold stock / dead stock comprise of those articles which the brand/ manufacturer or the e- commerce players like Amazon and Flipkart are unable to sell. Unsold stock is usually more than 2 years old. Return stock comprise of those articles which are ordered by customers but returned due to failure in payment (like COD), logistical issues or returned by customers. Some of the articles in Return stock can be found to be dirty/ damaged. Vendor sells the return stock at higher rates if he removes the dirty/ damaged pieces. Return stock comprise of articles which are ordered- running sizes and designs.

Genuine stock vs. Fake or First Copy stock

Genuine stock lot comprise of original articles with brand bills whereas, Fake stock lot comprise of copied (first copy), damaged and rejected stock produced and sold illegally.

Key Points to remember while buying stock lots:

If you don’t find the brand bill then the products are not original.

A brand or e- commerce liquidation stock lot comprises of original products only if they are old season’s stock (2-3 seasons old) and Assorted

If you find latest products in liquidation stock which are new and running in brand showrooms then those products are fake/ duplicate. Remember it’s almost impossible to find original liquidation stock lot to be set wise.

Factories or unorganized players cannot sell branded products (excess / surplus stock) with brand labels –

It’s illegal to sell and buy stock lots/ products from such unauthorized bodies selling products with brand tags. Export surplus can be legally sold only when their brand labels are removed.

Original branded products/ stock lots can be sold only from those brands or their authorized distributors

Factories selling excess or brand rejected stock with brand labels is illegal and there is a high chance that the products are not brand originals.

Many unorganized wholesale players in marketplace sell fake products in the name of original bills –

For example, A wholesaler bought 10,000 pieces of a brand ‘x’ original products once. But later on he started bulk selling fake or duplicate products by showing the original bill of earlier bought 10,000 pieces; but not the actual bill of the duplicate articles sold.

Make sure you buy stock lots from authorized sources only like the brands or their authorized distributors-

to avoid legal punishment and unethical and misled buying/ selling of products. Buy only from GST registered and reliable companies with proper authorization.

E commerce liquidation Return stock lot comprise of genuine products only when it’s sourced from e- commerce authorized/ owned sellers-

Like Cloudtail (Amazon) or WS Retail (Flipkart) and so on; or through channels who are buying from Cloudtail or WS Retail. Return stock lot in such cases come packed in e- commerce brand labelled boxes with return slips. And Return stock lot do not come set wise.

E commerce liquidation Unsold stock lot will be from 2016- 17- 18 (if bought in 2020). And original products can be sourced only from Cloudtail (Amazon owned seller) or WS Retail (Flipkart owned seller).

Remember there are many unauthorized sellers online and offline claiming to sell original products which is illegal and buying from them brings in a lot of problems pertaining to legal action and penalty.

It’s advisable not to buy in very large quantities of stock lots with mixed variety of articles which can lead to dead stock piling up in your showroom.

Try to buy in small quantities of stock lots which are fast selling in your shop.

Make sure to distinguish between what is original and what is fake or duplicate.

Follow this blog for more info: How can Retailers check that the shoes they want to buy are ORIGINAL or COPY

For more information, you can reach out to us directly at 9116134795

You can buy Branded Stock Lots in India here.

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How to Choose Wholesale Kurti Catalogs For Your Shop?

When it comes to getting the best out of Indian fashion and exploring style for women, they need to wear trendy clothes that fit with running fashion. Among all Indian Females, Kurtis is considered to be most popular clothing. Women and girls have a large number of options to choose what to wear to look beautiful and for that shopkeepers must provide them wholesale kurti catalogs. Kurtis are definitely chosen by mostly girls who love to flaunt their styles. From casual to formal to dressy, this kurtis fit any occasion!
Among all Women fashion wear, Kurtis catalog is most preferred by women and girls because it infuses a little more desi style to the everyday look. Also, Ethnic kurtis find themselves to be a big part of many women’s work wardrobes. Kurti is an exception in the frequently changing fashion mania. It has persisted in being enduring in terms of trend and has not changed much like other attires. Kurtis catalogs are something which comes with our fashion. Kurtis has spread its beauty and charm around the world and gained popularity among all Indian women at a very rapid pace. The outfit can be worn during any type of climate. The Good thing about kurti is it can be paired with many styles of bottoms for a variety of looks. If one looking for an Indo-Western look and style, nothing works better than pairing short Kurtis with formal pants.


Rs. 555 / Piece
1 Set = 4 Pieces; 1 each of Size: M, L, XL, XXL
Rs. 552 / Piece
1 Set = 5 Pieces; 1 each of Size: M, L, XL, XXL, 3XL
Rs. 250 / Piece
1 Set = 25 Pieces; Assorted Design / Size

Anarkali Kurtis

Rs. 1,263 / Piece
1 Set = 5 Pieces; 1 each of Size: 38, 40, 42, 44, 46
Rs. 856 / Piece
1 Set = 4 Pieces; 1 each of Size: M, L, XL, XXL
Rs. 458 / Piece
1 Set = 4 Pieces; 1 each of size: 40, 42, 44, 46
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What are the important fabrics of Himachal Pradesh & how to buy?

Fabrics are an essential part of the cloth. There comes a variety of fabrics in this world. To choose a correct type of fabric for the clothing is the most difficult job and for the retailer, it should be a great task to have a customized fabrics available. The customer may demand any type of fabric, so the retailer should keep all types of fabric with him. In a country like India, there are many places to buy the wholesale fabrics. Every state has its different fabric. Here we will discuss one the most beautiful state of India, “Himachal Pradesh”. Himachal Pradesh is referred to as dev bhoomi and also it is known as the “Land of God”. The state was found on 25 January 1971. The word Himachal basically means abode of snow. Shimla is known as the capital of Himachal Pradesh. This state of India, Himachal Pradesh is surrounded by immense beauty. It is undoubtedly the one of the best tourist destination not only in India but in the world. A majority of the area in Himachal Pradesh is the mountainous area with lofty ranges, deep valleys, swaying waterfalls and a very beautiful greenery.

Being a state situated high in altitude, snowfall is a very common sight in most parts of the state. There are 12 districts in this state. Due to a very high production of apples, Himachal Pradesh is also known as the ‘State of Apples’. Summers days here i.e. April-June is a comfortable climate whereas winters are extremely chilly due to heavy snowfalls. Rainy season enhances the beauty of this place very much and it continues from July to September. Major rivers of the Himachal are known as to be the Chandra Bhaga, the Beas, the Chenab, the Sutlej and the Ravi.

Himachal Pradesh is one state that has converted itself from being the most backward state of India to one of the most advanced states in the country. Such a positive growth is being able to see in this country. Furthermore, Himachal Pradesh has become an economically fourth most valuable state of India. Tourism is a very major contributor to Himachal Pradesh economy and growth. It is also known for its best adventure tourism activities like ice skating in Shimla area, paragliding Solang valley, rafting in Kullu, skiing in Manali, Rohtang boating in Bilaspur and trekking, horse riding and fishing in different parts in the state.

How shopkeepers can buy these fabrics online:

 

A variety of fabric is also famous in this state. Chamba rumal, thapada etc are some type of wholesale fabrics that is being famous in Himachal Pradesh. It is not necessary to buy these fabrics from there only. There are many online wholesalers also who provide everything online. For example, there is an online company called “WholesaleBox”, it provides all kind of clothing, fabrics, accessories at the lowest factory price. The retailers can also buy these fabrics from there.

The very first Paragliding World Cup was hosted in India by Himachal Pradesh from 24 October to 31 October in 2015. Coming to the population of Himachal Pradesh, it has a total population of about 6,864,602 which includes 3,481,873 males and 3,382,729 females. This result is as per the final results of the Census of India 2011. This data is only 0.57 percent of India’s total population, recording a growth of 12.81 percent in India.(Data Link)

The primary source of income in this state is agriculture. Agriculture contributes 50% of the total income of Himachal Pradesh. Rice, wheat, barley, and maize are the very few types of crops that are being mainly grown in the entire state. Himachal is blessed for the fertility of the land, which is amazingly suitable for the cultivation of fruits. And also, the abundant availability of electricity has also encouraged the start of several small-scale industries in this state. Himachal Pradesh has an abundant amount of Tibetans having their home, and this is the reason that Buddhism is the next religion that is followed strongly by Hinduism. Muslims are as the very minority community in Himachal. The state also holds for 25.9 percent of the country’s total hydropower potential. As of the date March 2016, all the villages of this state have been electrified.
Due to this, a large number of craftsmen who are available and they make amazing handicrafts. This is the reason why there are many fabrics famous in Himachal Pradesh.

This state is one of the fastest-growing state in the pharmaceutical industry across India, driven by incentives and policies announced by the State Government in its Industrial Policy, 2004. China is the neighboring country of Himachal from east. The languages spoken in this state are basically Hindi (Official Language), Punjabi, Mahasui, etc. Snow Leopard, Jujurana, Deodar, Pink Rhododendron are the State animal, State bird, State tree, State flower respectively. Himachal is also known as the land of dances. Himachal has the dance forms that are varied and some are quite complicated in many aspects. Folk music is the greatest cheer to the people who are living in remote areas. Himachal is the most beautiful hill in India. Himachal Pradesh is mainly dominated by three main mountain ranges which are namely the Dhauladhar Range, Pir Pinjal Range and the Great Himalayan Range.

Now let’s talk about all the famous fabrics which are being available in Himachal Pradesh. The varieties of fabrics available in Himachal Pradesh are:-

1. Chamba Rumal :

The Chamba Rumal is also known as Chamba handkerchief is an embroidered handicraft of Punjab. Chamba rumal is that the subjects were drawn in outline by the women/girls on the court. Chamba embroidery were basically based on environment, beautiful nature, old mythology, vibes of everyday use and happenings of everyday life, cheerfulness, animals, birds, and trees etc. And geometrical designs are also very popular in Chamba rumal. The embroidery of this was done in soft shades in small double darning stitches which appear the same on both sides and looks amazing. Outlines and details of this were worked in double running stitches and sometimes even small patterns on costumes and other details of this were shown in colored darning stitch.

Retailers and shopkeepers can store these type of fabric as they are in very much demand. They can buy these fabrics from the online stores which are being available in India. If it is not possible for them to come and visit Himachal. From these fabrics, many types of clothing can be made.

The embroiderer who made this, used to creates Chaupar, it is a game of dice which is played on two long bands of cloth joined together to form a cross in cloth, on the rumal with four sets of players seated on the four sides. Chamba rumal Embroidery also showed elements of nature comprising like fruits banana, lotus flower, peacock, parrots, shrubs, monkeys, deer, fish, clouds, cranes etc. The figures and floral patterns of this were drawn on the Chamba rumals are filled with pat, which is a type of untwisted silken floss. Chamba Rumals are usually made of square or rectangular fabric of cloth of varying sizes and designs. Chamba embroidery is done on beautiful shawls and quilts, hence, it is recommended for Chamba rumal to dry clean the Chamba rumal and its products and keep it away from harsh and harmful sunlight which might damage its silken threads.

2. Thapada :

Thapada is the most popular embroidery and best garment available in Himachal Pradesh. Thapada usually represents the shawl with the best features of wider patterns and decoration on this. It is woven by hand or machines which are being found exclusively in Himachal Pradesh, state of India. And so this renders a natural quality which is inimitable. thapada has a special trend of embroidery which makes it look beautiful and also varies between wide ethnic ranges. This thing usually imparts a very traditional and regional essence to it.

Thappada is also found to have an extensive usage as designer drapery garments for special occasion gatherings. And also make them gain acknowledgment. This thing results in a much-acknowledged development in every sense of the steadiness and progress of the thapada weaving communities. Being a garment with the complete versatility to be worn with numerous combinations of basic attire, it can be decoratively worn for numerous social occasions and gatherings. Being very skilled handicraft makers, the Thapada makers are wonderful creators and designers. Being handmade, true appreciators always choose the Thapadas over modern gadgets or machine made sophisticated garments. The Thapada is a specialty of the various Himachal Pradesh craftsmen and handicrafts and is found to be appreciated and adored and loved all across India. These also retain smoothness and fineness in their texture. Himachal Pradesh with all its scenic beauty and traditions remains a national and international touring location all throughout the year.

The beauty and pretty look of this amazing Thapada attracts great purchase demand of people since it is an exceptionally handcrafted item of clothing, only to the beautiful lands of Himachal Pradesh. If we talk about the comfortability and wearing feel of thapada, the texture of the material of which the Thapada is made makes it a very warmth retaining garment and gives a pleasant feel. Each particular design of Thapadas is being treated by the customers as specific brands of skilled handicraft by themselves which look beautiful. The Thapadas that are designed for females can be combined up with various costumes of Himachal Pradesh and giving it an alluring look. Thapadas can also be decoratively combined up with any other Indian and western outfits as desirable. thapada embroidery does not require any special skill to wear. Thapada is an easy to wear a garment which comes in different sizes, attractive colors, best designs and colors to meet varied needs of a person. hence, the people who love to experiment with their garments can try this amazing traditional garment this winter season. The popularity of this thapada traditional garment has come to acknowledgment in both national and international markets.

We have seen that how thapada is such a good fabric. Anyone can buy these fabrics from the local markets of Himachal Pradesh.if for some retailers it is not possible to come and visit this state, they can buy these items from online stores like WholesaleBox which provide these fabrics at a very low rate.

3. Kinnauri shawls :

Kinnauri Shawl is a type of that beautiful shawl, which is being manufactured in Kinnaur district of the Indian state that is Himachal Pradesh. These shawls are well known for their geometric designs and pattern. If we take on average, it takes roundabout 45 days to complete a single piece of a kinnauri shawl. Kinnauri shawls have basically three kinds of Kinnauri patterns which are being woven in stripes and then they have intricate patterns which are being adorned with rich and bright colors running through their borders.

These Kinnauri shawls have also elaborate geometric patterns at the both of their ends. These masterpieces of a shawl with beautiful Kinnauri pattern are being woven all over the shawl which is very feast to the eyes of a person. It takes almost six to eight months in a year to complete one such work of art i.e. kinnauri. Price of these kinnauri shawls ranges from Rs.40000 to Rs.50000 approximately. Kinnauri Shawls legal registration would prevent the unauthorized production of these shawls and it will also prevent the misuse of its brand name. Violation of the act would invite a maximum of three years’ imprisonment and a maximum fine of Rs 2 lakh, he added. These are very beautiful shawls. As there’s very chilly winter in Himachal, these shawls play a very good role in preventing the cold. The designs of these shawls are very attractive and beautiful.

Hence, we have discussed the varieties of wholesale fabrics which are available in Himachal Pradesh. These fabrics are really beautiful and each one of them has its personal identity. The retailers and shopkeepers who want to have these fabrics at their stores they can keep them, as this fabric would result in a very profitable manner to them. The customers are demanding these fabrics very much. The clothing made from these fabrics are really beautiful and the very person loves it in every manner. So, the retailers can buy these fabrics from many of the online wholesalers available.

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Manufacturers Online Wholesalers Retailers Sarees Wholesale Clothing Womenswear

Shopkeepers! How to boost your sales with wholesale sarees?

When it comes to style, Saree is one of the most elegant wear and can very well accentuate the beauty of a woman manifold. Saree has been and still such a versatile clothing item that women can wear it to a wedding and can be any kind of occasional wear and can be suited as an office wear too without even looking overdressed or underdressed. Being a shopkeeper you should keep all types of wholesale sarees which you can buy online through wholesalers.
Saree is one the world’s earliest and oldest type of clothing wear. Over a long period of time, it has not only become a wardrobe key feature for Indian women. It is an amazing art of Indian Ethnic wear in the form exquisite embroidery, innovative prints and jeweled or gold-silver embellishments.
Well choosing a perfect saree for a particular occasion can be quite a task especially with a wide variety available in it. There are so many attractive ranges of sarees, from designer sarees varying in colors, patterns, and fabrics to plain and simple but beautiful in their immense way and to catch all your needs.
Their designs had truly evolved when floral patterns, paisleys, figurines from traditional weaves and bird and animal motifs created a beautiful impact on the outfit.
Saree is not just clothing it’s a glorious impact on Ethnic wear.

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A complete retailers guide to know about wholesale kurtis

When we think about comfortable traditional outfits, mainly kurtis come to our mind. Kurti is a combination of beauty and simplicity that’s why it is so popular in India. Ladies kurtis have been common and are always on trend. The main reason why it is so popular is the comfort and versatility. After kurtis invention it gained popularity very quickly because it is very simple and beautiful and wholesalers buy them in bulk. Within a very short duration of time wholesale kurtis has gained so much popularity and found a fashion statement among customers. There are many reasons behind the popularity of kurtis and one of the reasons is its usage.

A kurti can be used for many occasions including professional purposes and parties. Nowadays we can get numerous types of Kurtis that are of different lengths, style, and cuts. These include short Kurtis, Anarkali kurtis, A-line kurtis, leheriya Kurtis, straight kurtis and so on. The Anarkali type of kurtis is appropriately ideal for every body shape and looks most beautiful on taller women. Fashion is something which is always changing. It is very difficult to find a fashion trend that has not changed over the years but Kurtis is an exception here. Kurtis lasts forever in terms of fashion and it has not changed like other fashion trends. Cotton-based Kurti is most commonly used by women. You can’t get your summer style wrong with any of these designs. Rayon Kurtis keeps you warm during winter and makes you feel airy and comfortable during summer. There are also woolen kurtis which are in trendy in winters. Fashion designers are trying to keep the good pace with the fastest growing popularity of the Kurtis and finding the endless options for designing the kurtis according to the latest upcoming trends.


Rs. 240 / Piece
1 Set = 24 piece; Different Color / Design
Rs. 555 / Piece
1 Set = 4 Pieces; 1 each of Size: M, L, XL, XXL
Rs. 325 / Piece
1 Set = 8 Pieces; Different Color / Design
Rs. 163 / Piece
1 Set = 18 Pieces; 6 Different Color / Design
Rs. 564 / Piece
1 Set = 4 Pieces; Different Color / Design
Rs. 320 / Piece
1 set = 6 pieces, Different Color / Design
Rs. 250 / Piece
1 Set = 25 Pieces; Assorted Design / Size
Rs. 298 / Piece
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Double your sale by selling awesome Odisha fabrics

“Happiness is buying a good fabric for your customers and making them your permanent customers”. The retailer is always excited about new products and the things in the market. The retailer can find various types of  fabrics and new things in the state of Odisha, India. Odhisa is known for various things and out of all fabrics attracts various tourists here. In this article, we are going to discuss everything about Odhisa including its dress materials, wholesale saree and  bind shopkeepers to stay on this blog and learn how and what all they can buy from this beautiful state.
Odisha is one of the states in India which is located in eastern India. The term “Odisha” is derived from the ancient Prakrit word “Odda Visaya”. In history, Odisha was known as the Kalinga. The famous Kalinga war was fought here. Everyone is aware of this fact that the capital of Odisha in Bhubaneswar but a very few know Odisha is India’s 9th largest state by area and it is an 11th largest state in terms of population. And moreover, Odisha is a 3rd most popular state in terms of tribal population.
In Odisha, there are many fabrics which are famous all around the world. The ikat work, patachitra, dhokra and much more are various types of work which are famous in Odisha. The retailer can go to that places and can find the large range of these varieties of fabrics. Thus, we can say that Odisha is very much famous for its fabrics./index.php?route=

Orissa has 30 districts. Recently in 2011, the name of the state was changed from Orissa to Odisha and the name of its language from Oriya to Odia. So in case you are traveling here please make sure you book tickets with Odhisa and learn a bit Oria. The majority of people in Odisha are Hindu and there is a rich cultural heritage in this state. Mainly, Oriya, Bangla, Hindi are the languages used in Odisha the most and to shop from this place you need to know some part of any of these languages. Many famous temples are located in Odisha. As there are many things famous in this state, the fabrics and paintings of this state are also very popular. People demand the fabrics which are being available in Odisha.

The Sun Temple of Konark and temples of Bhubaneswar and Puri are world famous. Famous Jagannath temple (one of the char dhams of Hindu ritual) is also located in Odisha. The Jagannath Rath Yatra of Puri is an annual festival, which attracts religious tourism from the world over. Odisha is also the home of famous dance form “Odissi”. Odissi is one of the oldest dance forms of India. Major rivers of this state are Mahandi, Baitarani,Brahmani, Bahuda, Subarnarekha, Bansadhara, Indirabati. India is fulfilled with the cultural festival. In India, every state its own festival and the rituals of India has made India, the world’s most cultural country. Talking about the festivals of Odisha, the main festivals of Odisha are Taratarini mela, Ratha Yatra, Gamha Purnima, Janmashtami, Nanda Utsav, Sitalshashti. Now coming to tourism part, People love visiting Orissa as it is the land of amazing beaches, wildlife sanctuaries, and enthralling natural landscape. The Odisha has been really a good state to visit. Puri, Konark Sun Temple, Chilika Lake, Puri Jagannath Temple, Similipal National Park, Nandan Kanan, Sapta Sajya, Duduma Waterfall these are some of the attractive and major tourism places in Odisha. Some the beaches worth visiting are beaches of Puri, Konark, and Gopalpur on the Sea. Bhitarkanika National Park is famous for its second largest mangrove ecosystem. In Odisha the female ratio is quite good, it is 978 females per 1000 males.
As in Odisha, the female ratio is good, that’s why we can/index.php?route= find many of the fabrics varieties which are related to the outfit of the women. Like there is a fabric which is known as ikat. This ikat fabric is very much famous and from this fabrics, various designs like dress materials, lehengas and saree can be made. There is one more fabric like this available in Rajasthan. You can also read what are the amazing fabrics which are famous in Rajasthan?

Despite all these, Orissa is one of those states of India that is world-renowned for its handicrafts. If we have a view on famous fabrics of Odisha, we will find that there are varieties of work type and fabrics available in Odisha. Ikat Bomkai Sambalpuri Berhampuri Pata Saktapar sari silk ikat and other are various types of fabric famous in Odisha.
Talking about the work type Pipli work Patachitra Sand art silver filigree Dhokra Horn Bone Craft Tassar Patta are various kind of work type for which Odisha is famous for. The retailers and shopkeepers can get this kind of fabric and work type at its best quality. A lot to know about these fabrics in detail and now have a glimpse that how Odisha is so much famous for these fabrics :

1. Pipli work: A new style of embroidery

The Pipli Applique work owes its origin to Lord Jagannath culture during the 12th century. So, pipli work is a well known and a very famous artform of Odisha. Mainly it is very well known near Puri. In the normal language, this technique of patching cloth design is known as “Chandua”. These crafts are inherited, comes down from family to family. The Craft involves embroidering and stitching of small pieces of colored cloth with animals, flowers, a village scene and traditional designs onto a larger base cloth. The cloth is used for a patch as well as the base is cotton with different color combinations

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Pipli is a small town, situated about 40 kilometers from Puri, Orissa. The income of this town is essentially dependent on the sale of its handicrafts of the pipli works are the main source.

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2. Ikat: Something which is loved by everyone.

Odisha is very famous for fabrics, and Ikat is one of a famous fabric of Odisha. The term “ikat” refers to the dyeing technique used to create the designs on the fabric. Ikat fabric is very unique, and if you have used it you would have known that amazing it is. It is a very elegant fabric. Once the yarns are suitably dyed and dried, the weaver lines them on the loom to form some good pattern. The design takes form as the yarn is woven into cloth.

Nowadays there are three types of Ikat weaving techniques. They are warp ikat, weft ikat, and double ikat. Let’s have a glimpse at what each of them is.

i) Warp Ikat:

In this technique of Ikat, the weft yarns are all dyed a solid color and only the warp yarns are ikat dyed.

ii) Weft Ikat:

Weft Ikat weaving is more difficult than warp ikat, as the pattern will be formed only as the weaving step is being done.

iii) Double Ikat:

The most complicated of both of the above technique is double ikat, where both the warp and weft threads are resist-dyed prior to weaving. This technique requires advanced skill, takes time. This type of technique is very expensive as compared with above two.

Ikat fashion with Orissa

So fashion may come and go, but ikat fabric stays forever evergreen. From this ikat fabric, many types of clothing can be made. These clothing may include gowns, lehengas, Kurtis for women. If we talk about home furnishing various types of the sofa can be made with this elegant fabric.

Ikat Talking in terms of retailers and shopkeepers, the Ikat fabric is very famous and is demanded by many people across the country. The different products made out of ikat fabric has made this fabric a very famous and a good fabric. The retailers can store this fabric at their store and it would definitely lead to an increase in sale. The retailers can sale gowns, lehengas etc clothing made up from Ikat fabric so as to please the customers and make a better profit.

If we talk about the fabric, the silk fabric is the best fabric on which ikat looks very amazing. The ikat silk is the saree which looks beautiful if carried properly. The ikat work is being done on the silk saree thus it is called Ikat silk saree.

3. Bomkai: Say it an elegant one.

Bomkai is a very famous fabric type of Odisha. It is a handloom saree from Odisha. Bomkai sari was first originated in the village of Bomkai in Ganjam district of Odisha. Mostly, the saree of bomkai are very famous across the world. The Bomkai saree is the best thing about Odisha. In a simple manner, Bomkai can be explained as an extra weft technique on a pit loom. It is a result of Ikat and embroidery interwoven into each other which leads to a beautiful Bomkai. The borders of these are mostly of contrasting colors giving it an elegant look. Bomkai is a magnificent innovation that has taken place over textile industry giving it a global push. Traditionally Bomkai wore as an auspicious attire by the Brahmins of the South during the time of any rituals. Bomkai saree is been largely worn by Kathak dancers across the world. Bomkai is mainly one of the major attractions in terms of world fairs on fabrics, textiles, and attires. Bomkai sarees comes with elegant weaves and go exceptionally well when it is clubbed with complementary gold jewelry. This looks so beautiful.

The Bomkai saree is very famous and is worn in the entire world. So, with a view to earning a profit or maximising the sales, the retailers and shopkeepers can sell this kind of saree. The customers are very attracted towards this, so there is a huge demand for this bomkai saree. The shopkeeper can find the right quality and variety of bomkai saree easily in Odisha. So, in this context, it is correct to say that the bomkai saree attracts millions of customers and it can benefit the shopkeepers and retailers.

4. Sambalpuri : Never goes out of trend.

Sambalpuri is an old traditional form of handwoven saree. The sambalpuri saree is made of a fabric which is woven on a handloom and it is very popular throughout the India. Varieties of the Sambalpuri sari include Pasapalli, Sonepuri, Barpali, Bomkai, and Bapta saris, which are in high demand. Sambalpuri fabrics reflect an original style of craft which is known as Baandha. According to the sayings of Historians, this art came to Odisha with the Bhulia community. sambalpuri sarees were used by the women of the Kosal region and were popularly known as ’Bhulia-Kapta’.

Various types of saree, bedsheets, suits, dupattas etc are being made beautifully with sambalpuri fabric. The sambalpuri fabric gives a very beautiful look, and gives a royal and a rich look. The shopkeepers can keep this fabric at their stores and it is guaranteed that a lot of traffic of customers will be gathered. The retailers will be benefited a lot.

5. Berhampuri Pata : New fashion experience.

So, next comes The Berhampuri silk saree in Odisha, which is very beautiful. This is unique due to the typical Odissi style of weaving and Kumbha, particularly phoda, temple type design. The zari work border design is different from others. The weaving technique is said to have originated over 200 years ago.The Berhampuri Pata are heavy silk sarees with narrow borders, which looks elegant.
Berhampur nicknamed as the silk city is one of the oldest and largest cities of Odisha in India which is famous for its pure silk saris with unique ‘Kalash’ designs. Despite good demand throughout Odisha, the production level and productivity of Berhampuri silk sarees are declining fast as the silk sari weavers are gradually leaving the traditional occupation because of the less income.

Despite this, the Berhampuri saree look gorgeous with the flowy style of draping it. It is the famous type of saree in Odisha. The saree with this print looks very amazing. The people crave for such allurance. The Berhampuri Pata is something rare but it gives so much royal and a rich look.

6. Saktapar sari : Designed for the best

This Saktapar sari from Odisha is identifiable by the double ikat checkerboard pattern and brocade border. The weaving arts of Sambalpur-Sonepur and Nuapatna have greatly influenced each other. The Saktapar sari is traditionally woven using black and red cotton in the Sambalpur, Sonepur and Bargarh regions of Odisha. As we have talked it is known for its distinct checkerboard pattern and brocade border. This sari is worn in the region’s Kuncha drape, where the pallu falls over the left shoulder which gives a beautiful look to women.

Talking with the view of a retailer, the retailers can store these type of saree in order to have a huge sale. This saree is very popular throughout the country. The way this is designed is something amazing. It gives an elegant look to the person whoever wears it. So, this is a something very beautiful type of saree of Odisha.

7. Silver filigree: Let your jewelry say it all.

The English word filigree is a short version of the earlier used word filigree which derived from Latin “filum” which means thread and “granum” grain, in the sense of small bead. Filigree is a soft kind of jewelry metalwork, usually of silver and gold, made with tiny beads or twisted threads. Filigree artwork is also known as “Tarkashi” which is a unique style of jewelry. Traditionally this work was done by artisans of Eastern Orissa, India. Filigree jewelry is also famous as Orissa jewelry. The silver earrings in filigree artwork include a collection of jhumkas, dangles, studs and many more designs which has a traditional look. This kind of jewelry really looks very pretty and adds up the grace to the attire. This art of silver filigree has been extended from jewelry to other household articles like tea-trays, ornament containers, key chains and even cigarette boxes.

As we have discussed so far, that how good is silver filigree. It is very much demanded in today’s era. So the shopkeeper can store this and can have benefits of earning the profit by selling them at a high rate.

In Odisha, these silver filigrees are very famous and therefore they are very easily available in Odisha. From the market of Odisha, any person can buy these beautiful silver filigree jewelry and can have an elegant look.

Dhokra: A beautiful way of decorating.

Dhokra is a kind of non-ferrous metal casting using the well known lost wax casting technique. This kind of casting is being used in India for past 4000 years and still in use. The earliest very well known example of this includes the famous bronze ‘dancing girl’ found in Mohenjo-Daro in the Indus Valley. The product of Dhokra is in great demand both in domestic and the foreign country due to its simplicity. Various type of products is made of horses, owl, religious images, measuring bowls, and lamp caskets etc. These products are highly appreciated by the people in this era. In India, these craftsmen who work on this Dhokra are basically clustered in the states of Odisha, Bihar, Madhya Pradesh and West Bengal.

The procedure of traditional dhokra includes moulding a rough clay core sculpture of the required craft. After the core, a layer of molten wax is sculptured over clay and finishing touches are given to it so that the wax layer exactly replicates the required final metal sculpture. In this technique of dhokra, there are two main processes that are hollow casting and solid casting. This technique basically includes 6 stages that are: firstly the Core-making process takes place and then the Modelling stage is being conducted in Dhokra technique followed by the Moulding stage and then it is De-waxed and then at the end, the Casting Finishing is being done.

The beauty of any dhokra product is that every dokra product is unique in its own way. No two dhokra products can be the same. The reason for this is that the dokra is completely handcrafted by the craftsman and therefore, the shapes are never the same. As the valid reason that the craftsman can never duplicate the one product by using the handmade technique. Thus, Every piece of Dokra art has a distinct identity.

The dhokra products also look amazing if they are being used as a means of decoration in the house. It gives the mesmerizing look of the house because they are very attractive.

9. Horn and Bone Craft: Loved by everybody!

Horn and Bone craft is the cultural heritage of the artisans of Paralakhemundi, located in the Gajapati district of the state Odisha in India. It is believed by the people that K. V. Appa Rao is the father of horn and bone craft in its present form. This is an ancient and traditional craft in the state for ages. Buffalo horns, Cow horns, Buffalo horns, stag antlers and tusks are used in horn crafts. The desired object is being carved out from the solid part of a horn after soaking it in water. For further shaping, the carved pieces are heated to a specific temperature and are thus softened. Similar to the horn crafts, making of bone crafts also involves a series of various procedures. Raw bones of dead animals are firstly cut into desired sizes which are required and are immersed in water for 12 hours approx. This process softens the bone so that it can be used. Later these pieces are scraped and cleaned and are shaped according to the desired product required. Various articles including jewellery, chess-sets, cigarette holders, ornate table lamps, salt and pepper sets, laughing Buddha, chess sets, bridges of animals, animal figures, napkin rings, decorative plaques, paper cutters, bangles, toothpicks, hairpins, necklaces, lockets, figures depicting Indian dances etc are the attractive manifestations of Horn and Bone Crafts. This beautiful art of horn and bone craft are popular all over the world. Sometimes in this art, horn and silver filigree work are combined to make elegant ornaments. The artisans for this craft may be found in various districts of the State especially in Odisha. Thus this is a very popular art form and it is demanded by all the people in the entire world. This is a beautiful handmade creation done by the craftsman. It had lead to an emergent new product which is so mesmerizing.

10. Tassar Patta: An attractive fabric

Tassar Patta Painting is the most popular and attractive style of painting in Orissa, India. Tassar Painting is one of the oldest forms of art, which is truly the substitution of Patachitra painting. Tassar painting is done on Tassar silk cloth. Tassar cloth is of silk fabric, which is woven by Odisha’s weavers. Tassar painting is quite light and it is as popular as Pattachitra painting. Tassar paintings display the culture beautifully. Both Pattachitra and Tassar silk are created by Chitrakars. . Originally painted on palm leaves with natural pigments it was used as wall decoration in ancient temples. For each piece of the painting, the painters take weeks to complete and sometime it may take months to complete. Originating from an old tradition of engraved painting on tasar pata, these contemporary pieces are painted on silk by artists from a village in Odisha who are trained in this highly skilled technique. This painting is world famous and they have received many awards from the government.

Nowadays, different types of saree are available in the market of this Tassar painting. The saree with this painting looks very beautiful and the women who wear it with proper jewelry, it gives a rich and a royal look. The tassar painting is being painted on the saree cloth by giving it a good finishing touch. So, if the shopkeeper wants to have a good crowd of customer they can have the tassar painted saree so that they can have a nice amount of revenue.

11. Pattachitra: An evergreen one

Pattachitra is a very general term for traditional, cloth-based painting, based in the Odisha, eastern state of India. In the Sanskrit language, “Patta” basically means “cloth” and “Chitra” means “picture”. Pattachitra is the most traditional painting of Odisha which is very famous. These paintings are based on Hindu mythology. This art of pattachitra painting on cloth can be traced back to the establishment of the shrine of Lord Jagannath at Puri in Odisha.These pattachitra paintings were traditionally done only by males. However, if we talk about the recent time, some women artists have also taken up this art form. All colors used in the pattachitra Painting are natural. This style of painting is one of the oldest and most popular art forms of Odisha. The Pattachitra painting tradition is closely matched with the worship of Lord Jagannatha, and stories from the Ramayan, Mahabharata. The theme of this painting centers around the Jagannath and the Vaishnava sect. The individual paintings of gods and goddesses are also being painted in this. The artists who practiced this craft were known as Mohapatra or Maharanas, although there is no as such clear distinction is given between these two. The one common element found in all pattachitra painting is the use of detailed borders. These borders are nowhere linked in the entire painting, these are just given to maintain the uniformity of all pattachitra paintings. The craftsman usually uses cotton for this artwork, and apart from paint, no additional material is used. Apart from paintings, pattachitra artwork is also widely used on Cotton, Silk and georgette sarees which looks very beautiful. Apart from sarees, pattachitra art has become popular with household accessories as well which includes ceramic bowls, pens, coasters, plates, wall hangings, key chains, and boxes as well. Pattachitra is a painting done on canvas. The first step of this it to complete the borders of the painting first. The painter then starts making a rough sketch with the help of a brush. The tradition of making pattachitra is passed down the generations from father to son. The traditions of pattachitra paintings are more than the thousand years old.

The pattachitra painting clothing is very famous from across the world. This pattachitra Sarees are unique and very good looking. This sarees act as a symbol of sophistication as these designs look quite intensive and Royal. One saree takes around 2 days to complete if 8 people work on it. This particular saree signifies Village scene.

 

So? Retailers? Do you all want these type of amazing stuff? And don’t want to go to Odisha? So, you can find all these types of products easily on the online wholesaler website known as WholesaleBox. They provide all these products at the lowest factory cost. The retailers can have a transaction without any hustle. The quality provided here is something amazing. The retailers will be very happy with the service provided by the WholesaleBox. Hurry up, shopkeepers! Place your order.

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What are the amazing fabrics which are famous in Rajasthan?

Rajasthan located in the north-west of the country. The state is the largest in independent India, and also the land of the great warriors and princes flaunts. This state of India is rich in sand dunes, beautiful landscapes, great architectures and history, usually, when we talk about Rajasthan, the first thing comes to our mind is the bright colors. The state of Rajasthan is saturated with colors, even women in Rajasthan love to wear heavy colorful dresses with proper ornaments and footwear. There are many saree manufacturers, wholesale kurtis seller who are earning good because of availability of fabrics and work. Many women in Rajasthan wear sarees wrapped in a style that is of a particular region, others wear an ankle length kind of skirt known as lehenga with a cropped top called as chaniya choli, which is usually worn with a head covering. The other best option in fashion for women in Rajasthan is Kurtis, which is very much comfortable and can be worn in any occasion which gives very elegant and majestic look. The South Asian region has become a potential global center for textile and clothing exports.
A vast variety of world famous textile products are available in Rajasthan. Bedsheets, Quilts, Kurtis, Dress materials etc. Promoted by the Royals in the early 18th century the textile industry has grown and evolved a lot with craftsmen and artisans immigrating to the area over the centuries. Apart from Sanganer, Jaipur several other areas, mainly close to water sources developed their own printing techniques. Bagru, Akola, Jodhpur, Barmer are other important areas of textile printing in Rajasthan. Here, below many amazing fabrics of Rajasthan are explained. This blog is more helpful for the retailers, as all the information regarding fabrics is there like how it is established and in which market it is available and which city is famous for which fabrics etc.
India is the leading exporters of textile in Southern Asia. A major portion of textile and apparel exports go to the U.S and EU from the South Asian countries. Comparing the exports of U.S. & EU, one can observe that export of carpets and other textile flooring coverings to U.S. is on the top, while India’s cotton exports to EU is the highest. Exports of articles of apparel & clothing accessories and other made up textile articles, worn clothing and worn textile articles, rags etc. are also done on a large scale. For eg. export of articles of apparel and clothing accessories to U.S. was $1873 million in 2013.
India ranks among the top five global clothing suppliers. Apparel exports to India share 3.7% of the global readymade garment exports. India ranked sixth in the global trade of readymade garments with exports of $16 billion.
There is a huge margin in the textile industry for the retailers and when there are so amazing fabrics available to make customers and many tourists addictive to it.

EXCITING COLOURS OF BANDHANI

Bandhani is also known as bandhej, and piliya. It is one of the oldest forms of fashion textile. Also, women in Rajasthan wore bandhej as a symbol of luck. Bandhej is not just ready to locate fabric that can be easily made or purchased. It goes through a very long process before a cloth becomes bandhani. After the bandhej fabric is prepared it is formed into different styles like sarees, Kurtis or lehengas etc. Women in Rajasthan wear bhandej sarees during pujas at festivals, also not only women carry bandhej fabric, men also wear a turban of bandhej fabric.

Bandhej is very important to Jaipur. People living in Jaipur can say that bandhej fashion would never come to end.Today many lead designers are using bandhej in their collection and even many fashion retailers are also using bandhej in their contemporary designs. Bandhej is most popularly founded in different markets of Jaipur such as Johari Bazaar, Kishanpole Bazaar, Where different varieties of sarees, suits, and skirts in Bandhej are available.

THE VIBRANT COLOURS OF LEHARIYA

Women in Rajasthan wear lehariya in the end of Sawan month to celebrate the rainy season or Sawan with high spirits.


In Rajasthan, last day of Sawan is celebrated as Lehariya Utsav in which women gets the variety of gifts of lehariya in sarees and suits. Sarees of lehariya are made by dyeing the suitable fabric. The cloth that is used during the process is a lighter color, generally in cotton, silk, chiffon or georgette.
The cloth is tied and folded in such a manner that when opened post-dyeing, there is a striped pattern created on the cloth with color on every alternate stripe. Natural dyes were used and finished off with indigo for shades of blue, and Alizarin for the hues of red in the final stages. It is the most popular fabric found in the export market and has been showcased in fashion shows worldwide. The best market for lehariya in Rajasthan are Bapu bazaar in Jaipur, Kapra bazaar, tripolia, mochi market in Jodhpur etc.

BLOCK PRINTS OF SANGANER

Near Jaipur, there is a village of Sanganer, which is a major center for very fine block-cutting and printing. Almost 500 years’ old, Sanganeri printing gained high popularity. In the 16th and 17th centuries, almost 500 years old sanganeri printing gained high popularity in all European countries with its Calico prints and became one of the major exports of the East India Company.
Sanganeri is a hand block printing from Sanganer, a village in Jaipur, Rajasthan. Other than Sanganer there are many more villages like Jodhpur, Akola, Bagru etc which are famous for block printing. This art has been spread far and wide into the nature of Indian tradition and culture. The simple and creative style of block printing has made this popular among women in Rajasthan. This print is also available in kurtis, but now in the present scenario, it can be found on skirts, dresses, and scarves as well.
Sarees, dupattas, salwar-kameez, bed cover, curtains, scarves, and printed yardages (running cloth material), etc are the principal items which are printed here.

Both local and imported cloth material is used. At present,’mulmul’, ‘latha’and cambric etc are sourced from Jaipur.

BLOCK PRINTING AT BAGRU

Bagru, a small village in Rajasthan is situated near to Jaipur. It is popular for hand block printing of textile. Bagru is derived from the word’Bagora’the name of an island in a lake where the city was originally built and is popular for its palm fan production pattern.

In past, local people particularly the women folk used the bagru prints for wholesale kurtis. Patterns in rich colors like the indigo blue, alizarin, iron block and bright yellow were produced on coarse cotton cloth by indigenous processed of dyeing and printing.

DABOO BLOCK PRINT: AN ANCIENT PRINT TECHNIQUE

Dabu printing is also a distinctive art form found alongside Bagru prints.


In this, a design is represented onto the background cloth. This sketched design is covered with clay on which saw dust is dredged. The saw dust sticks to the cloth. As the clay dries, the saw dust get to stick to the cloth. Thereafter, with the help of different colors, the entire cloth is dyed.
The area where clay and sawdust mixture is present does not catch the dye and remains colorless. After dyeing and drying, the cloth is washed to remove the clay and the mixture. To cover the patterned area, the cloth is dyed again in a lighter shade for additional color.

MOCHI BHARAT: THE EMBROIDERY OF RAJASTHAN

Mochi Bharat is a chain stitch popular in Barmer district. The needle used for Mochi Bharat is known as Ari. The ari has a slash just above its point to form a hook that looks like a needle. The main motifs come from floral kingdoms, birds, and animals. It is usually created on shoes, animal saddles, and trappings. It is also founded in the decoration of textiles like cotton, silk, and velvet.

Rajasthani women are often seen in a ghagra and choli ornamented with this style of embroidery of mochi Bharat. In zari thread, Simple line patterns of leaves and flowers are created. In the villages, bolder patterns are preferred, where the entire surface is covered with brilliant colors and the designs are highlighted.

The design is often cut out on paper and then pasted on to the surface to guide the embroidery. In other cases, motifs are block-printed on the material, before it is embroidered.The finest centers of Jain embroidery are Pali, Jaipur, and Churu.

MOTI BHARAT EMBROIDERY OF RAJASTHAN

Moti Bharat is an art of Jalor district of Rajasthan. This kind of work is not done on fabrics. The transparent beads are worked on opaque white beads which forms the base, by tingle them together in various shapes and forms of birds, animals, human figures and other articles of day to day life, traditionally blue, green yellow and red colored beads were frequently used. Now a wide range of colored beads is available locally for the craftsmen to make use of.

Some of the common designs which are used repeatedly are Stylized human figures, geometrical designs, glimpses of daily life, horse and camel riders, an elephant with haudha, a horse with a carriage, the famous love legend of local hero Dhola and his lover Maru.

Various articles are prepared by moti Bharat like Purse, cap, toran, play articles, cradle decoration, showpieces.

APPLIQUE EMBROIDERY WORK

Applique is a needle work in which pieces of fabric with different shapes and patterns are stuck onto a larger piece to form some pattern or a picture. Applique is a technique used for decorating some sort of garments or fabrics. A famous example of appliqué is the Hastings Embroidery.While Appliqué is popular among kids and adolescents, it can be paired with interesting accessories such as hair ties, clip, bows, headbands, belts, clunky bracelets, and chunky neck pieces.


The colors of these accessories must match the color scheme of the Appliqué garment in contrast.This is done on bedsheets and bags too. Applique designs always look good for the longer duration of time. Applique fabric does not wrinkle. Applique work is mainly practiced in Jaisalmer, Rajasthan. Applique work of Rajasthan is mainly done on majestic red, purple, yellow, black, green and white fabric.

THE UNIQUE: MEO EMBROIDERY

Meos are the cultivators from Alwar and Bharatpur district of Rajasthan. Their tradition is very much similar to the Jats living in Haryana and Punjab. Meo fabric and the dresses of jat women in Punjab are embroidered with silk in Alwar. Practically it is known as Phulkari work.

Meo embroidery is done on footwear, dresses, cloak draped over the oxen and so on.

GOTA: FIRST CHOICE OF EVERY WOMEN

The metal embroidery of Rajasthan called as Gota work. The embroiderers of cities like Jaipur, Bikaner, Ajmer, Udaipur, and Kota are world famous for their distinctive styled Gota work. The gold embroidery of Jaipur, known as gota-work, is intricate. In Real Gota, Silver & Gold metals are used. But in routine, the base metal is copper, coated by Silver etc. Now the copper has been replaced by Polyester film which is metalized & coated as per requirements. This has resulted in better quality at lower cost. This Plastic Gota has good resistance to moisture & does not tarnish as compared to metal-based Gota.The different varieties of gotta are chaumasa, lappa, thappa, kiran, chatai and chip gotta. Gotta work is done on pure Georgette, Chiffon, Velvet & Silk whereas as in recent years synthetic fabrics are used for the production. As per the demand of the customers, all possible shades are available and the most commonly used colors are red, orange, pink, magenta, maroon and yellow. Gota is most popular among the women of Rajasthan.


There is no better choice than ‘Gota Work’ when the rich & heavy look is required in light weight. Also, it is low cost and durable. To create elaborate patterns, small pieces of zari ribbon are applied onto the fabric with the edges sewn down.
Gota can be folded in the shape of leaves and cut into small pieces.They are stitched in the form of continuous triangles on the border of the cloth.
In Gota work, the background is covered with the patchwork to highlight the work and make it more attractive and contrasting colors like pink and green or pink and red are mostly used.

DANKA: THE TRADITIONAL EMBROIDERY

Danka embroidery is a type of metal embroidery in Rajasthan. It is most popularly found in Udaipur, Rajasthan. It is an art which is primarily done by Udaipur’s Bohra community. At a workshop held in Udaipur this year, the practitioners faced great difficulty to train a group of 20 youngsters in the art. He proudly reported that at least three had ‘tremendous potential’ and he would train them further if enough business came his way when it all ended. The ‘danka’ is a small square plate, varied in size, but not bigger than 1.5 cm.


Though originally it was made of pure gold, now gold dankas with silver plated are used. To make the danka, thin, well-finished and polished silver sheets of 98 percent purity are electroplated in gold in strips of 30 cm X 2.5 cm. Then the strips are cut into 1.5 cm squares and the squares hammered with a stone implement till they resemble the tip of an ice cream cone.This method was earlier also known as korpatti-ka-kaam.


This decorative technique is usually worked on fabrics like satin, chiffon or silk fabric. The fabric is stretched tightly on a wooden frame before it is embroidered and the craftsman sits on the floor. Danka pieces are spread on the fabric as per the designs.

THE ELEGANT DABKA EMBROIDERY

Dabka is a very detailed sort of needle work. It is done after the fabric has been put on to adda and chappai is been done.


At least three to four workers are required for a detailed and fine work at the same time to work on the same piece. Firstly, a thick cotton cord is sewed on the pattern which is to be embroidered. Then on this cord prefabricated zari thread is looped on with the help of stitching needle. The patterns mostly made are of flers, leaves, or the national bird of India – the Peacock. Skilled kaarigar’s can also do french knots with the smallest size of dabka.

WOMEN’S LOVE FOR AARI WORK

A pen like a needle which resembles the shape of a crochet needle gives rise to an intrinsic form of artwork called the ‘Aari work’. This work is popular for its delicate and finest threadwork which enhances the essence of hand embroidery.

Aari work began with a simple procedure of using a lead pencil to sketch the design on the fabric, after which a needle was put to use which does hole along the lines of the design. Then the threaded needle was inserted into the fabric, and when it came up, it emerged with a loop. Through this procedure, the evolution of Aari work is been done with the help of fine stitched patterns.
As Aari work can now be seen in many types of garments, occasions like parties, religious ceremonies, weddings, and other formal occasions are perfect for dresses embellished with fine Aari embroidery. Apart from these occasions, this fabric can even be worn in all seasons, irrespective of any time of the year.
For maintaining the Aari work dry cleaning washes are recommended. Also, soft ironing and gentle hand wash are suggested to retain the quality of the stuff.

ZARI: THE PERFECT LOOK FOR INDIAN WEDDING

Zari! The word zari quickly brightens our eyes and brings glee to our faces, and at least for those people who are true ethnic wear lovers.Zari work is popular embroidery work used in almost all kinds of clothing such as Indian wear, accessories and home furnishings.
“ZARI WORK CAN BE of FOUR CATEGORIES: DABKA, SALMA, ARRI, AND BADLA.”

Zari is an embroidery work done in metal wires. Embroidery is the earliest origin. Important centers where saree manufacturers of zari work is done are Jodhpur, Jaipur, Ajmer, and Tonk. The art of this embroidery is mostly passed genetically where certain skills and techniques are taught secretly. The fabric on which zari work is done is first mounted on a wooden frame called adda, which resembles fully to the Indian charpai.

The charpai of the design which is to be embroidered is transferred on the fabric with chalk powder. Then the embroidery starts.

PHAD PAINTING: THE CHOIce OF RAJASTHAN PEOPLE

Phad painting is a style religious folk painting, mainly practiced in Rajasthan.This style of painting is traditionally done on a long piece of cloth or canvas, called as phad. Many bedsheets are made in which phad painting is done, which looks really elegant and royal. The narratives mostly of Pabuji and Devnarayan and of the folk deities of Rajasthan are depicted on the phads.

The Bhopas, the priest-singers traditionally carry the painted phads along with them and use them for the for the folk deities as the mobile temples. The phads of Pabuji and devnarayan are normally about 15 feet and 30 feet in length. Traditionally vegetable colors are used for painting the phads. Phad painting is mainly popular in Bhilwara.Shapes of these paintings vary from small to large, according to the stuff of the fabric. Only vegetable colors are used because these remain fresh for the longer duration. Phad paintings are done in Kurtis also. Phad painting is done by people of special caste- Chippa also called as Joshi’s who belongs to Shahpura, District of Bhilwara in Rajasthan.

THE ELEGANT PICHWAI PAINTINGS

Pichwai paintings are traditional paintings popular in Rajasthan. “Pichwai” mainly means “at the back”. These are lyrical artworks done on cloths which hang at the back of the idol of Srinathji, at Nathdwara. It is also found in other Krishna temples. These paintings are characterized by refined and detailed structures. These paintings are done in bedsheets which looks really elegant and gives royal look.

Pichwai paintings take a long time to complete, ranging from a few weeks to months. Usually, colors are made from natural sources and the brushes are made of the hair of horse, squirrel or goat.
However, with time synthetic materials also found their use in making these materials for these paintings. Presently, both traditional and modern equipment are in trend. Shivji Ram Mali and Shyam Sunderji Sharma are some of the amazing artists of pichwai paintings.

ZARDOZI WORK FOR ANY SPECIAL OCCASION

Zardozi uses pure gold and silver wire or the zari which is the metal embroidery. Therefore, this type of embroidery is known as zardozi. Thus Zardozi means sewing with gold string. Zardozi work is also known as karchobi. The embroidery emerges when embroiderer stretches the fabric tightly on a wooden frame. Zardozi suits are very much popular.

Zardozi is to be worked in two well-defined styles. The first, karchobi, is eminent by the density of its stitches on a heavy base material such as velvet or satin. It is usually seen on garments like coats, tent coverings, furnishing, and canopies. The second is kamdani, the lighter and delicate work, which is well-known in Rajasthan. Kamdani adorns elegant fabrics like silk and muslin. Although this kind of work is suitable for heavy Kurtis or suits, these days it is most available in bridal wear. ‘
The design is first outlined on the fabric and mixed metallic wires and shapes are spread out over it. The motifs in Rajasthan, used in the embroiderers are inspired from different shapes and sizes of gold, silver wires and discs. The badla, a flat wire with a thread base, the salma is coiled and springy, while the dabka is a thin tightly coiled wire. Asitara is a tiny ring of metal that resembles a star, gijai is a circular, thin stiff wire and the tilla is a flat metal wire.The most expensive and ostentatious examples of zardozi include semi-precious stones and pearls. Zardozi is done in suits, lehengas and even bridal lehengas and heavy Kurtis etc. It is majorly available in Jaipur, Rajasthan.

YOUNGSTERS LOVE FOR PATCHWORK

Patchwork is mostly used in making quilts. But it is also used in making warm jackets, skirts, wall hangings, cushion covers and other items of clothing.

When patchwork is used to make a quilt, the larger patchwork becomes the “top” of a three-layered quilt and the middle layer being the batting, and the bottom layer the backing. To keep the batting from shifting, a patchwork is often quilted by hand or machine using a running stitch to outline the individual shapes that make the pieced top, or the quilting stitches may be random or highly ordered overall patterns that contrast with the patchwork composition. The patchwork, batting, and backing are loaded onto the frame and in some systems, each layer can be tensioned independently.

There are three ways used to make a patchwork:
The Block– Patchwork is divided into square shapes made up of light and dark or contrasting colors. Blocks can also have several different patterns. Blocks are typically around 20 cm to 25 cm. Some strips of contrasting fabric forming the patchwork blocks from each other. Some common patchwork block is Log Cabin, Drunkard’s Path, Bear’s Paw, Tulip, and Nine Patch etc. Block patchwork can be done in any type of garment like Kurtis, jackets, tops, scarves and in any kind of western wear.


Overall-Overall patchwork designs are incrementally pieced out like geometric shapes stitched together to form a larger composed design. To create a specific effect the colored shapes can be pieced randomly or follow a strict order, e.g. value progression, or checkerboard effects. Patchwork such as Hit or Miss, Clamshell, back-stitch, needle weave, criss-cross and Starburst identify are some overall patchwork structures.
Strip Piecing-Strip piecing means stitching the pieces of fabric together in repeat patterns into long strips and then stitching the strips together lengthwise. The patchwork strips can be alternated with strips of contrasting colors. It is mainly done in quilts.
Nowadays, patchwork is in huge trend and also popular among youngsters. Patchwork is found in garments like scarves, dresses, jackets, tops, Kurtis etc.

THE ROYAL KHARI PRINT

Khari is a special style of printing, used to enhance the designs on a cloth. This technique is mainly popular in Jaipur, Kota, Chittorgarh districts and in Kishengarh region of Rajasthan.

The process of Khari printing is done by mixing the Gold or silver powder also mixed with certain ingredients, is layered directly on the patterns of printed clothes. This creates a special effect on the clothes.
Khari prints are used in skirt borders, blouses, sari ends etc. Floral patterns are the most common designs created using this technique.Sarees with Khari print looks really good and elegant.

Khari printing is a technique in which a paste is used which is pushed through a metal container with a specific design cut out from its base leaving that design on the fabric. It is a method often used to put either metallic or white direct print either over an already block printed fabric creating a highlight or a single design in its own right. It is a highly skilled and labor-intensive process with only a small motif produced by each impression. Dry cleaning should be avoided in Khari printing.

There are similar fabrics available in Orissa too. You also read Double your sale by selling awesome Odisha fabrics.

MAJESTIC KUNDAN WORK

Kundan embroidery is the combination of Zardozi and Kundan work. The basic process for Kundan work is done after completing the Zardozi embroidery using gold and silver threads, gemstones and pearls are studded on to it. Kundan on fabrics is being done from the time of Mughal era where it flourished in Rajasthan.

However, just like Zardozi, this work also flourished due to the increasingly high costs of gold and gemstones. Artisans from all over the country coincide to Rajasthan to learn and perfect this art. Mostly, Kundan embroidery is done on silk sarees but in modern scenario designers prefer the embroidery to be done on Georgette and Chiffon fabrics, which looks really elegant and majestic.
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